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Upcoming Event B2B

The Vertical Series: B2B

The 12th session of this popular breakfast series will feature a lively, candid conversation with B2B marketing leaders as they share insights on how they are driving their dollars, marketing and creative assets to connect with their customers in an industry in constant evolution and impacted by outside forces and asking today's burning question: "How important is Branding in B2B?"

Our dynamic group of experts will take a look at the evolution of branding from a "business to business" to a more "human to human" approach. They will explore how marketing has gone from the funnel to omni-channel and how the customer journey has changed; the new paradigm of decision makers - from CMO to CTO or CDO; and finally, the trends to look for in 2018 and what we need to know for our customers as data, bots, blockchain and telcos take center stage.

Industry Overview:

How Thought Leadership Impacts B2B Demand Generation research from Edelman & LinkedIn presented by:

    Joe Kingsbury, U.S. Managing Director BtoB, Edelman

Panel Discussion Moderated By:

    Tom Davis, CMO, Forbes

Featuring:

    Laura Foti, Head of Advertising & Analytics, GE Digital

    Marissa Freeman, Chief Brand Officer, Hewlett Packard Enterprise

    Ann Rosenberg, SVP and Global Head, SAP Next-Gen

    Brianne Seiler, VP of Channel Marketing, Hiscox

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A special thanks to our sponsors below!

The Vertical Series: BtoB

Date: December 12, 2017

Time: 8:30-10:00am

Venue: SAP Innovation Labs- 10 Hudson Yards, NY

The Vertical Series: BtoB

Agenda:

8:30am-9:00am- Breakfast & Networking

9:00am-9:05am- Opening Remarks

9:05am-9:20am- State of Industry Thought Leadership Study Results Presented By:

    Joe Kingsbury, U.S. Managing Director BtoB, Edelman

9:20am-10:00am- Moderated Panel Discussion by Tom Davis, CMO, Forbes featuring:

    Laura Foti, Head of Advertising & Analytics, GE Digital

    Marissa Freeman, Chief Brand Officer,Hewlett Packard Enterprise

    Ann Rosenberg, SVP and Global Head, SAP Next-Gen

    Brianne Seiler, VP of Channel Marketing, Hiscox

10:00am-10:15am- Interactive Audience Q & A

10:15-10:30am- Guest Explore Innovation Lab

Register Now

Members: $75

Non-Members: $95

YP: $50

For questions, please email christina@theadvertisingclub.org

Sponsors

Edelman is a leading global communications marketing firm that partners with many of the world’s largest and emerging businesses and organizations, helping them evolve, promote and protect their brands and reputations. Edelman owns specialty firms Edelman Intelligence (research) and United Entertainment Group (entertainment, sports, experiential), a joint venture with United Talent Agency.

SAP

As the market leader in enterprise application software, SAP is at the center of today’s business and technology revolution. SAP helps you streamline your processes, giving you the ability to use live data to predict customer trends – live and in the moment. Across your entire business. When you run live, you run simple with SAP.

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