Founder and Creative Chairman,
David Droga is Founder and Creative Chairman at Droga5, headquartered in New York City. Founded in 2006, Droga5 has been named Agency of the Year three times and was named one of Fast Company’s Most Innovative Companies in 2013.
Prior to founding Droga5, David was the first-ever Worldwide Chief Creative Officer of the Publicis Network. Previously, he worked as Executive Creative Director of Saatchi & Saatchi London, Executive Creative Director of Saatchi & Saatchi Singapore, Regional Creative Director of Saatchi & Saatchi Asia and Partner and Executive Creative Director of OMON Sydney.
To date, he is one of the most awarded creatives at the Cannes International Festival of Creativity and one of the youngest people ever inducted into the New York Art Directors Hall of the Fame. He is also a laureate of the Media Marketing Hall of Fame, the Adnews Hall of Fame and the American Advertising Federation Hall of Achievement.
He has been honored with lifetime achievement awards from Campaign Brief and Boards Magazine, as well as with the Adfest Lotus Legend Award and the Intercontinental Advertising CUP’s FireCup award. David has also been recognized in Esquire magazine’s annual “Best and Brightest” issue and honored by the American Australian Association, G’Day USA and the Australian Advance Committee.
Beyond his family and building new ventures, David’s favorite topics are art, the environment and anything Australian.
Chief Creative Officer,
Publicis Conseil, Paris
Olivier initially intended to be a director or a vet in Africa before realising at 16 that advertising was his true passion. Funny how making great films can lead you to get some Lions too. That is exactly what happened in 1987 during his first year working at FCB. So he kept hunting for trophies and went to Australie (not the country but the agency) where he made the first ever TV commercial made up of one minute of silence.
In 1992 he then joined BDDP (now TBWA) and helped to raise the creative profile of blue chip clients like BMW, McDonald’s or the French bank Caisse d’Epargne. So in 1998, Olivier decided to launch his own agency called BDDP & Fils, with two partners and the blessing of Jean-Marie Dru, Worldwide Chairman of TBWA.
This young start-up quickly became creative agency of the year in France, three years in a row (2000, 2001, 2002), and was ranked sixth worldwide (Gunn Report), landing Eurobest’s Grand Prix along the way. That may be why Olivier was elected President of the French Art Directors Club and became the CEO of the agency in 2003.
In 2004, Maurice Levy offered him the job of Co-Chairman and CCO of Publicis Conseil, the flagship agency of the network and the biggest in the country. A job he could not refuse. One year later, Publicis Conseil landed the Eurobest Grand Prix and was voted the second best agency in Europe for the first time ever. Since then, Publicis Conseil has been voted Advertising Agency of the year (2008, 2009), Creative Agency of the year (2008, 2011), while Olivier was named Creative Director of the Year (2008, 2009).
As a result, December 2009 saw Olivier promoted to the new role of Chief Creative Officer of Publicis Worldwide and member of the Worldwide Executive Committee. Under his leadership, the network more than doubled its Cannes Lions wins. And at the 2011 Eurobest, Publicis Worldwide topped the 2nd best network for the second time running. One year later, the Gunn Report and the Big Won Creative Rankings (compiling 6000 awards won by 1302 agencies), ranked Publicis Conseil n°1 advertising agency in France and Olivier the 4th best CCO in the world. More recently in 2013, the international magazine Lürzer’s Archive, compiling all the campaigns published since its origin, ranked Olivier as the 2nd best creative director.
During his career, Olivier has worked on some of the most iconic brands (Mercedes, BMW, Samsung, McDonald’s, Nestlé, Michelin, Club Med, Wonderbra, Renault, Orange, Axa…). He has won numerous awards, including Gold Cannes Lions, Gold Clio’s, One Show, D&AD Pencils and two Eurobest Grand Prix. He is regularly invited to sit on international juries and has been Chairman of the Eurobest and Cannes jury.
While Olivier is overseeing international work for global clients, his main focus remains to deliver first-class innovative ideas for his agency, recently winning the first Grand Prix for Publicis Conseil in Branded Content. Staying hands on, working day to day with creatives and clients is, he believes, the best way to feed his true passion: advertising. Or creativity, as we should now call it.