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In Times of Uncertainty, There is Also Opportunity

On Thursday, March 12th, a panel comprising of some of the most influential marketers and agencies came together at PricewaterhouseCoopers for The ADVERTISING Club’s Marketing Through a Recession breakfast.  The panel shared observations, insights and solutions for keeping consumers engaged, and attendees learned how the biggest brands are shifting gears, strategically and creatively, to reach their target audiences. Audience members were given the tools to measure potential rather than risk, and capitalize on the opportunities that exist in times of uncertainty.

The dynamic panel, moderated by Suzanne Vranica, Advertising & Marketing Columnist, The Wall Street Journal, included Mark Snyder, Chief Marketing Officer, Kmart; Mathieu Lignel, Executive Vice President, DraftFCB; Gayle Troberman, General Manager of Advertising & Customer Engagement, Microsoft; Rosemarie Ryan, President, JWT North America; and Janet Fitzpatrick, Worldwide Director, Communications Planning, Initiative. 

For information on upcoming AD Club events, please visit our Events page, www.theadvertisingclub.org/events.