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The ADVERTISING Club hosted The 6^th Annual Stars of Madison Avenue,  
the opening day luncheon of ADVERTISING Week in New York on Monday
September 21^st at the Union League Club.

The event honored four of the biggest global brands for their successful, wide reaching
social responsibility initiatives – programs integral to corporate brand marketing while
dramatically improving the lives of those in need around the world. The program was
hosted by Lori Erdos, VP Advertising Sales, USA Today and AD Club Board of Director,
and Natalie Morales, Co-Host & National Correspondent, NBC News’ “Today.”
The AD Club thanks sponsor Microsoft Advertising and media sponsor Adweek Media
for their support.

Stars of Madison Avenue Award recipients:

Brand: GE
Panelist: Judy Hu, Global Executive Director, Advertising and Branding
Programs: Developing Health Globally provides access to quality healthcare
via technology and support in Africa, Asia and Latin America.

Brand: Johnson & Johnson

Panelist: Brian Perkins, Corporate Vice President, Corporate Affairs
Programs: Mothers2Mothers, The Elizabeth Glaser Pediatric AIDS Foundation,
and Freedom of Breath/Fountain of Life Neonatal Resuscitation Program are some of
the partner organizations saving and improving the lives of mothers and babies worldwide.

Brand: Microsoft Corporation
Panelist: Yusuf Mehdi, Senior Vice President, Online Audience Business Group
Programs: Unlimited Potential is the umbrella for partnerships with The U.N., The Bill
& Melinda Gates Foundation and The Boys & Girls Clubs of America, helping people
and businesses through technology. Others include the Clinton Global Initiative, NetHope
and Feeding America.

Brand: Sears
Panelist: Don Hamblen, Chief Marketing Officer
Programs: Heroes at Home/Rebuilding Together is supporting American troops as they
return and readjust to civilian life through aid in home improvement and repair.