Boardroom View

Boardroom View

Letter from Mark Waites, ANDY Honorary Chairman
Mark Waites, Joint Creative Director, Founding Partner, Mother London
May 06 2008
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There’s No Recession of Rudeness - Why Business Manners Matter Even More
Joanne Davis, President, Joanne Davis Consulting
Apr 22 2008
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Maghound In Your Future?
Maghound In Your Future? Maghound? It’s the magazine lover’s best friend… It’s the most innovative idea on the magazine circulation front in years…It’s Maghound! Maghound? Yes, Maghound. It’s an odd-sounding name at first perhaps. But read this out loud and we bet you’ll get over any initial squeamishness about the name by the time you finish.
Jack Hanrahan, Hanrahan Media Services LLC
Apr 02 2008
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The Medium Can be The Marketing
Many of us schooled in advertising have heard Marshall McLuhan’s famous phrase, "the medium is the message." Advancements in the sophisticated ways advertisers' brands can be woven organically into TV programs have broadened the ways media companies can be a big part of the marketing as well.
Ian Parmiter, Discovery Communications
Mar 26 2008
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Upcoming Events

Travel Breakfast
Getting Personal in the Travel Industry
May 15, 2008 - The Yale Club - NYC
Advertising Person of the Year
Honors Lawrence Flanagan, Chief Marketing Officer, MasterCard Worldwide
June 3, 2008 - The Metropolitan Club