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5th Annual Out of Home Day Event

Media, Technology and Content Continue to Converge

Wednesday, December 5, 2012

New York Athletic Club

REGISTRATION IS CLOSED - EVENT SOLD OUT!

Event Sponsors:

http://www.eyecorpmedia.com

http://www.usatoday.com

http://www.useadpro.com

5TH ANNUAL OUT OF HOME EVENT 

Media, Technology and Content Continue to Converge 

Convergence is not just another buzzword or mini-trend. And it’s not just about the future, it’s about now. 
It’s already having a huge impact on OOH, changing its role in communication plans and the approach to 
strategy, integration, optimization, technology, creative, content and measurement. It affects both digital and traditional OOH formats, all OOH media owners and all of their products. 
 
What does all of this change actually look like? What do brands and agencies need to do differently? 
 
We Invite ALL Companies (Mobile, PR) shaping this medium to ATTEND; Seating is Limited! 
 
Have questions? Tweet at us @adclubny and include #OOHEvent
 
Agenda
8:00 – 8:30 am – Networking & Breakfast
8:30 – 8:40 am – Opening Remarks
8:40 – 9:10 am - Opening Session – James Davies, Chief Strategy Officer, Posterscope UK & USA 
 
9:10 – 9:20 am OAAA Media Plan Silver Winners Announced
 
9:20 – 10:05 am – Session One:  Mobile 
 
Mobile is fast becoming the catalyst to media convergence in the Out-of-Home space. Mobile acts as the connector of traditional OOH media to the digital world of mobile, web and social media.  This segment will focus on the technology and best practices as mobile and OOH media collides.  We will also highlight some of the greatest campaigns extending OOH media into the mobile space.  
Panelists:
Jason Newport, SVP, Head of Mobile Strategy, Aegis Media
John Peters, USA TODAY
Phuc Truong, US Mobext Mobile Marketing 
Moderator:  Jeff Gunderman, EYE
 
10:05 – 10:15 am – OAAA Media Plan Gold Winners Announced
 
10:15 – 10:30 am – BREAK
 
10:30 – 10:40 am – OAAA Media Plan Overall Award Winner Announced
 
10:45 – 11:40 am – Session Two:  Taking an integrated approach  - leveraging maximum value from OOH audiences in an ever-changing communications world. 
 
The emergence of constantly connected consumers means that OOH media has a natural overlap with most other digital disciplines.  Likewise the proliferation of digital screens allows OOH to play a role in cross platform content strategies.  What do agencies and media owners need to do to help clients seize the resulting opportunity and use OOH to it's full potential
 
Panelists: 
Cathy Davis, President, Vizeum 
Mary Sheehan, Sr. Director Media & Strategy, ESPN 
Will Swayne, EVP, Managing Director, Carat 
Joe Warren, EVP, Managing Director, MPG NY
Moderator: Pru Parkinson, Global Marketing Director, Clear Channel International 
 
 
11:45 am – 12:30 pm - Closing Keynote – Chris Gayton, Gap, Inc. 
 
 
The OAAA Media Plan Awards will be announced throughout the program.
 
We Invite ALL Companies (Mobile, PR) shaping this medium to ATTEND; Seating is Limited! 
Have questions? Tweet at us @adclubny and include #OOHEvent
 
DATE:  WEDNESDAY, DECEMBER 5, 2012
 
WHERE: NEW YORK ATHLETIC CLUB
180 Central Park South • New York City
TIME:  8:00 am – 12:30 pm
PRICING:
Before 11/17: AD Club & Supporting Association* Members: 
$175 / Table of Ten: $1,750
AFTER 11/17: AD Club & Supporting Association* Members: 
$225 / Table of Ten: $2,250
Non-Members: $300 / Table of Ten: $3,000
AD Club Young Professionals: $75
RSVP BY DECEMBER 3, 2012
No refunds will be given, but substitutions will be allowed. 
 
Business Attire is Required; Jackets for Men; No Jeans
 
Questions? Call Kelly at 212.533.1606
 
SUPPORTING ASSOCIATIONS: DPAA, OAAA, TAB
 
Event Chairs: Connie Garrido, Posterscope; Rocky Sisson, Clear Channel; Dave Yacullo, Outdoor Media Group
Committee: Susan Danaher, DPAA; Stephen Freitas, OAAA; Jeff Gunderman, EYE Corp Media; Joe Philport, TAB; Phil Stimpson, CBS Outdoor
 
Presented by The Advertising Club 

 

 

 

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The Advertising Club. 989 Avenue of the Americas. 7th Floor New York, NY 10018 Ph: 212.533.8080