THIS EVENT IS ALMOST SOLD OUT!
NO MEDIA OPERATES INDEPENDENTLY…IT’S NOT WHY, IT’S HOW.
Media, technology and content are all converging and this is having a major effect on consumer behavior, particularly in relation to mobility, content, sociability, and commerce. This drastically changes how brands and agencies need to approach bought, owned and earned communications.
For OOH, the effect is particularly profound with developments such as socially connected digital screens or traditional posters that act as gateways or drivers towards rich mobile content.
Of course, all of this requires new insight, new models, and new definitions on how we measure effectiveness. All of this will be covered in our sessions on “Activation” and “The Driving Force Behind All Media and The Role of OOH.”
The OAAA Out of Home Media Plan Awards will be announced throughout the program.
OPENING KEYNOTE: Martin Cass, President, Aegis Media NA
Our first session will focus on Activation, Allocation of Budgets and more...
Moderator: Joe Mandese, Editor-in-Chief, Mediapost
Norm Chait, SVP, Group Director, Mediavest WW
Andrew McLean, CEO, PHD NA
Seth Romine, SVP, Group Director, Aegis Media
Our second session will focus on The Driving Force behind all Media and How OOH Integrates
Guy Forrestier-Walker, EVP, Group Account Director, MPG
Brigg Hyland, Chief Client Officer, Posterscope
Nadine Karp McHugh, VP, Global Media, Global Advertising, Colgate-Palmolive Company
Sam Olstein, Marketing Director, Ignition Factory East OMD
CLOSING KEYNOTE: SHIV SINGH, Head of Digital, Pepsi
8:00 AM – 12:30 PM
NEW YORK ATHLETIC CLUB
180 Central Park South • New York City
(Jacket and Tie Required)
AD Club & Supporting Association* Members before 11/11: $150 / Group of Ten: $1,500
AD Club & Supporting Association* Members after 11/12: $200 / Group of Ten: $2,000
Non-Members: $275 / Groups of Ten: 2,750
AD Club Young Professionals: $75
RSVP BY 12/2
Questions call Jackie at 212.533.1606
No refunds will be given, but substitutions will be allowed.
*Supporting Associations: DPAA, OAAA & TAB
DPAA Members: Use Discount Code "DPAA" to receive discounted rate
OAAA Members: Use Discount Code "OAAA" to receive discounted rate
TAB Members: Use Discount Code "TAB" to receive discounted rate
A special thank you to our chairs and committee for making this event happen.
Chairs: Connie Garrido, Posterscope, Rocky Sisson, Clear Channel and Dave Yacullo, Outdoor Media Group
Committee: Susan Danaher, DPAA; Jeff Gunderman, EYE; Beth Hoff, National Cinemedia; Jean-Luc Decaux, JCDecaux NA (AD Club Board Member); Stephen Freitas, OAAA; Joe Philport, TAB
Registered Attendees! EYE has a great opportunity!
We’re looking forward to an interesting and informative discussion next week, but would love your input, too! To get the conversation going, presenting sponsor, EYE has put together a little online “Ask OOH” contest, with a prize going to one lucky winner’s charity of choice.
What Out-of-Home media question keeps you up at night? It’s easy - submit your question to firstname.lastname@example.org (along with your contact information including Twitter handle if you have one). One winning question will be asked on stage for our panelists to answer on December 6th! And in the spirit of the holiday season, EYE will donate $500 to the winner’s charity of choice this December – just for asking a question! All contest questions must be received by 12 noon December 5th. So don’t delay, ask away…
EYE will also have a video interview area set up at the conference. Stop by to have your moment in the spotlight. We’ll be asking some of the submitted questions in the video interviews too.
We’ll see you next Tuesday and in the meantime we are excited to see the questions you come up with.