The AD Club and REDBOOKS kicked-off the annual ADTHINK series in March, the must-attend industry event connecting advertising, technology and the intersection thereof.
A panel of experts, including Jon Bond, Chief Tomorrist of Tomorro\\\LLC; Alex Morrison, SVP/Director of Digital Marketing at Grey Group; and Javier Farfan, Senior Director of Cultural Branding, PepsiCo, critiqued four start-ups and lead a short roundtable discussion following the pitches.
Our start-ups delivered solutions and in return business deals were being made. Our show stopper start-ups included,
Jason Klein, Co-CEO/Co-Founder, ListenFirst Media
ListenFirst Media: Leveraging aggregated internal and external data for brands to make sense of it, predict outcomes and optimize performance.
Ron Jacobson, CEO/Co-Founder, Rockerbox
RockerBox: Hyper display targeting. In real time. Determines users’ intent/action based on immediate browsing history.
Jay Singh, Founder, CEO, ViralGains, Inc.
Viral Gains: Agencies and brands use the viral marketing platform to build audiences and maximize social engagement for online video content.
Michael Provenzano, CEO/Co-Founder, Vistar Media
Vistar Media: Location-based ad technology company that is changing how the world buys and sells mobile and digital out-of-home media.
Moderator: Nihal Mehta, Founder and Chairman, LocalResponse, General Partner, Eniac Ventures
Special thanks to our ongoing partner and sponsor, Davis & Gilbert, and event space sponsor EY.