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Advertising & Marketing Course

The only series of its kind!

Tuesday, November 19, 2013

The Advertising Club of New York 989 Avenue of the Americas - 7th floor

Register Now - Class Size is Limited!

For over a century, The ADVERTISING Club of
New York has provided exclusive ACCESS to the
“Who’s Who” of Advertising. This Fall, over the
course of eight weeks, you will hear from the
Masters of the industry who are redefining our
business. This is an opportunity for you or your
employees to better understand the business,
and build the skills to keep moving on the fast
track. The course is designed specifically to
give a broad introduction to today’s advertising
and marketing process.

SESSION TOPICS:

October 1 — Kick-off!

An exclusive One-on-One Interview with
GINA GRILLO, President & CEO, The AD Club
and VAL DIFEBO, CEO, Deutsch that will address
the State of the Industry.
Tweet your questions in advance #A&M.

October 8

RESEARCH. RISK MANAGEMENT. IT'S TIME TO BREAK THE MOLD.  

Ann Green, Senior Partner, Corporate Innovation and Solutions, Millward Brown

This session will share how the research function is more important than ever in understanding the consumer. While some insights teams are being disintermediated and undervalued within their organizations, they in fact hold the keys to the kingdom. What myths about market research caused this movement and how can they be debunked?!

 

October 15

CREATIVE RULES!

John Gagne, Executive Creative Director, Atmosphere Proximity

Great creative will always rule. But getting to the right idea, selling it to client and bringing it to market have never been harder. It takes a new breed of advertising professionals to succeed at the intersection of communications, technology and global culture.

We'll look at two case studies - one a global brand restaged for success in North America, the other a Cannes Lions awarded "rogue" campaign that initially everyone rejected.
 

October 22

WHAT'S TRENDING IN MEDIA

We'll spend 30-minutes hearing from the Masters of their craft address the top 3 trending areas:

Trading Desks: Programmatic Buying presented by Chris Paul, General Manager, Audience on Demand, ViVaki 

Digital Video presented by Alvin Bowles, CEO, Grab Media/SVP Video, blinkx, Grab Media, A Blinkx Company

Mobile presented by Jason Newport, SVP, Head of Mobile Strategy, Aegis Media

 

October 29

STORYTELLING THROUGH THE LENS OF PR

Sloane Humphrey, President, Powell Communications

 

November 5

THE PITCH: SHARPENING YOUR NEW BUSINESS TOOLS copresented by

Kristen Cavallo, Chief Strategy Officer, Mullen and a Ad Age A Lister for 2013 and Donna Wiederkehr, CMO, Aegis Media N.A.

 

November 12

INNOVATION CZAR

Saneel Radia, Director of Innovation, ViVaki and Founder, Finch15

This session will consist of a deep dive into an oft overused term in the advertising industry: innovation. The focus is not how to make innovative advertising, but how to innovate products and services on behalf of brands. Saneel will define innovation (since no one else seems to want to), explore key trends in the space and articulate different models of innovation for both big and small companies. He will specifically address the role a brand plays in a company's innovation agenda, but will not address the fact that he will be stealing material liberally from smarter innovators than himself like Clay Christensen.

 

November 19

CURTAIN CALL: LEADERSHIP & PRESENTATION TRAINING

Anne Gunderson, VP, Communications Solutions, Global Novations a Korn/Ferry Company

 

DETAILS

Every Tuesday Oct 1 – Nov 19

6:00 - 8:00 PM

THE ADVERTISING CLUB

989 Avenue of the Americas, 7th Floor
(btwn 36th & 37th) • New York City

AD Club Members: $295

Friend of REDBOOKS: $295 enter promo code RED

Non-Members: $395

AD Club Young Professional: $145

Individual Sessions:  $50

 

Schedule will continue to be updated

For all participants who attend 8-sessions they will receive a certificate of course completion

All corporate members in good standing qualify
for complimentary tickets.

Questions please call 212.533.8080.

No refunds will be given, but substitutions will be allowed.

 

 


The Advertising Club. 989 Avenue of the Americas. 7th Floor New York, NY 10018 Ph: 212.533.8080