ADVERTISING & MARKETING SERIES
Due to Hurricane Sandy adjustments have been made to the schedule please see below for up dates.
(Dates & Times subject to change)
Get the inside view from this annual series that has deep roots in the industry. Since World War I, this series has been serving the industry providing entry-level rising stars the opportunity to come hear from
industry legends as they share their candid viewpoint about all the different facets of the business.
A must attend!
October 16 | CONSUMER INSIGHTS
The session will highlight the importance of research and understanding the consumer, who is in control in today’s marketplace.
Speaker: HORST STIPP, EVP GLOBAL BUSINESS STRATEGY, ADVERTISING RESEARCH FOUNDATION
October 23 | NEW BUSINESS FROM A-Z
Speaker: Christine Prins, Head of Business Development, kbs+
November 13 | CREATIVE PROCESS
THE PEOPLE-SHAPED PROCESS: Musings from a Swedish Creative Adventure
Explore how ideas form in the era of hyperconnectedness, what shape our talent and methods should take and why culture is ultimately king. Loell will share learnings from the collaborative Domestic Violence Think-In project, conducted by gyro and
Hyper Island on behalf of the International Rescue Committee.
Speaker: Keith Loell, Executive Creative Director, gyro
MEDIA BUYING AND PLANNING OVERVIEW
Date / Speaker: to be announced
November 20 - NO CLASS DUE TO THE THANKSGIVING DAY HOLIDAY
November 27 | SPOTLIGHT SESSION: Storytelling in a Multi-screen World
A deep dive into innovative advertising solutions across screens. With insights from the AT&T AdWorks lab and other labs, we will evaluate the connected consumer and the interactions between and across screens.
SPEAKER: David Polinchock, Director, AT&T AdWorks Lab, AT&T AdWorks
December 3 | CRASH COURSE: In Social Media
Speaker: Mark Pollard, VP, Brand Strategy, Big Spaceship
December 4 | WHAT IS THE STATE OF THE INDUSTRY?
Speaker: to be announced
ONCE A WEEK 10/16 - 11/27/2012 | 6:00 - 8:00 PM
THE ADVERTISING CLUB
989 Avenue of the Americas, 7th Floor (btwn 36th & 37th) • New York City
All corporate members in good standing qualify for seat(s) at the A&M series; to redeem contact Kelly at 212.533.8080
At this time our website is unable to accept registrations; we will gladly take your information over the phone please call 212.533.8080.
No refunds will be given, but substitutions will be allowed.
AD Club Members: $250 / Non-Members: $300
AD Club Young Professional: $100
AD Club Member: $50 / Non-Member: $75
* To receive a certificate of completion for the series you must attend 6 out of the 7 courses.
Presented by: The ADVERTISING Club