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Advertising & Marketing Series

The Premiere Industry Introduction Course

Tuesday, November 18, 2014

Every Tuesday
OCT 7 - NOV 18



Event Sponsors:

For over a century, The ADVERTISING Club of New York has provided exclusive access to the "Who's Who" of advertising. This fall, over the course of seven-weeks, you will hear from masters of the industry who are redefining our business. This is an opportunity for you or your employees to better understand the business and build the skills to keep moving on the fast track. 

Every Tuesday
OCT 7 - NOV 18
6:00pm - 8:00pm

Microsoft Headquarters
11 Times Square
On 8th Avenue, Between 41st & 42nd St

AD Club Members: $295
Non-Members: $395
AD Club Young Professionals: $145
Individual Sessions: $50

OCT 7 – Transcend the Hype -- A Conversation on the Fundamentals of Business With Michael Duda
Michael Duda, Chief Executive Officer, Johannes Leonardo

OCT 14 – Research
Ann Green, Senior Partner, Client Solutions and Innovation, Millward Brown

OCT 21 – What’s Trending in Media?
This session will focus on the 5 key trends occurring in media now and what is to come in 2015. ‘What’s Trending in Media’ will specifically concentrate on mobile and video from varying perspectives.
Agency Perspective– Kris Magel, Chief Investment Officer, Initiative
Mobile – Adam Chandler, VP, Global Programmatic Revenue & Market Development, Millennial Media
Video – Greg Clayman, General Manager, Audience Networks, Vimeo

OCT 28 – The Creative Process
This two-part session will dive into the thought process, the risks and the execution of creating award-winning creative work. We will also be taken through a campaign’s life cycle from initial brief to client results.
Part I: Award-Winning Work – Fernanda Romano, Chief Creative Officer/Partner, Naked
Part II: Creative Cycle - John Gagne, Executive Creative Director, Atmosphere Proximity

NOV 4 – Innovation Czars
Nihal Mehta – Founding General Partner, Eniac Ventures; Founder, Localresponse

Asi Burak, President, Games for Change
The talk will address the power of digital games (and gamification) as a maturing medium and a largely untapped "force for good". It will make an impassioned case for creating games to raise awareness and aim at social impact, with an overview of the latest trends and core challenges.

NOV 11 – New Business – Today’s CMO
David Berkowitz, Chief Marketing Officer, MRY

-Please Note This Session Will Begin at 5:45-

NOV 18 – The Client Perspective + Cocktail Reception
Malena Higuera, ‎SVP of Marketing, L'Oreal Paris
To wrap up the series, join us for a cocktail reception at Microsoft as we take a look at the industry from the Client side.

Reserved Seats for Corporate Members
No refunds given, substitutions allowed.
Questions? Email or call 212.533.8080

The Advertising Club. 989 Avenue of the Americas. 7th Floor New York, NY 10018 Ph: 212.533.8080

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