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Being Brave - The New Brand Experience

Creativity Summit @ DMEXCO

Wednesday, September 13, 2017

Cologne, Germany

 

Heading to Cologne? Don’t miss our Creativity Summit 'Being Brave – The New Brand Experience' as part of our ongoing Redefining Series

It’s easy to start creating 30-second TV spots and online films. That’s the push method of advertising. But today we are in the pull society. Customers are more engaged, they have more of the brand arch, and they can sniff bullshit out immediately with the amount of information that is directly available to them. Long-term memory encoding is the most important factor in stimulating purchase intent. Yet the traditional agency model has stayed the same for decades. However, you are going backwards. It’s time to change the model as well as future experiences.

Hear From:
Anthony Reeves, Global ECD, Amazon
Suzanne Darmory, ECD, Zeta
Alicia Hatch, CMO, Deloitte Digital


Wednesday, September 13th 5:30pm
The Congress Hall Stage
DMEXCO Cologne, Germany

Access all sessions

 


The Advertising Club. 989 Avenue of the Americas. 7th Floor New York, NY 10018 Ph: 212.533.8080

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