Global Media & Consumer Engagement, Mondelez (Kraft)
B. Bonin Bough is Vice President of Global Media and Consumer Engagement at Mondelēz International. In this role, Bough is responsible for managing investments across all forms of media, including digital, TV, print and outdoors. Bough is found consistently at the forefront of media and mobile innovation, and has been recognized as one of business’ hottest rising stars; in fact, in 2013 he was inducted into the American Advertising Federation’s Advertising Hall of Achievement. He is also often included in lists such as Fortune’s “40 under 40”, Fast Company’s 100 Most Creative People in Business, Ebony’s Power 100 and The Internationalist’s Internationalists of the Year.