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The Breakfast Club: Thought Leader Series

Session 1: Brand Storytelling

Wednesday, May 6, 2015

HELEN MILLS, 137 W 26th Street, NYC

Event Sponsors:

Wednesday, May 6 was the first session in a series of three for our Breakfast Club: Thought Leader Series, which was filled with informative and inspiring conversation on the most effective brand storytelling initiatives. We learned that the a brand’s product is only as good as their story, and more importantly, how that story is being told to their consumers. A huge thank you to our sponsor The Washington Post!

We want to thank our wonderful moderator Kelly Andresen, Director, Ad Innovations & Product Strategy of The Washington Post, along with our amazing panelists: Caleb Hunt, Managing Director, Global Branding, Citigroup; Lisa LaCour, VP Global Marketing, Outbrain, Joe Maceda, Managing Director, Invention Studio, Mindshare; and Michael Paradiso, VP, Advertising and Creative Services Director, CA Technologies.

Don’t worry – if you couldn’t make yesterday’s event, The Drum has you covered with all of the key takeaways on brand storytelling from these speakers here!

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