Cathryn Weber Gonyo
Membership & Professional Development Director
Cathryn has been with The ADVERTISING Club of New York since 2001, currently serving as Membership and Professional Development Director. With an emphasis on strategic thinking, Cathryn is instrumental in collaborating to develop innovative content with a focus on emerging markets and technology trends. She has a hybrid career with concentration in the following areas: content development, partnerships, sponsorship, event production and coordination.
Cathryn added Membership Director to her role in November of 2013. In this new role, she is instrumental in all Membership initiatives from recruitment to retention, and building new member benefits.
She handles all areas of Professional Development, creating custom workshops and providing alternative approaches for learning to the industry at large. These key programs include ADTHINK: What’s Trending in Tech and Advertising, YoungInnovatorsAward.com, the first collaborative effort with a trade organization and major media company to honor excellence for up-and-coming leaders in the communications industry. In addition to all things related to professional development, she manages Social Media and strategic implementation for the Club, which has led to an increase in our overall online presence.
In her previous role as Director of Programs, she was responsible for strategic planning and execution of eight to ten marquee Club Programs. She produced and expanded the annual Out of Home Media event in conjunction with various associations to present key innovations to the market, tripling event revenue over the course of 5 years. She joined the Club as Program Manager.
Prior to the Club, she was at Adweek Magazines as a Conference Supervisor where she planned industry conferences on a national level across all media platforms. Before Adweek Magazines, she worked with the Robert Herman Company, an executive search firm specializing in Account Management placement. She started her career at the Hyatt in Princeton, NJ.
Cathryn graduated from the University of South Carolina with a BS in Hotel, Restaurant and Tourism and a minor in marketing.