Executive Creative Director,
Eric was born in Melbourne, Australia and holds a degree in Business Marketing from Monash University. His strong aversion to wearing a suit lead him to the creative side of business, where he took his first job as a copywriter at Y&R Mattingly, Melbourne. After 6 years of honing his craft in Australia, he moved to New York City where he took a job at D’arcy, creating award-winning work for the Heineken and Amstel Light brands.
A stint at Publicis NY, working with fellow Aussie, David Droga, saw him promoted to Creative Director and scoop countless awards for the TBS ‘Very Funny’ campaign, including a D&AD Yellow Pencil, a Cannes Lion and recognition from Advertising Age as the best campaign of the year.
Eric joined W+K Amsterdam as Creative Director on Nike and Electronic Arts. In this time he won numerous international awards for EA’s FIFA Street 3 and Nike Women’s ‘Here I Am’ campaign. He was Creative Director on ‘Write the Future’ for Nike Football, which was honoured with Best in Show at the One Show and the NY Art Director’s Club, as well as receiving the Cannes Lions Film Grand Prix.
Promoted to Executive Creative Director alongside Mark Bernath in 2011, the duo was featured in Ad Age & Creativity’s 50 ‘innovators and category-defiers’ of 2011. Their first two years on the job has already produced award-winning global work for Heineken’s global Legends campaign, with a Eurobest Grand Prix and 9 Cannes Lions so far, including this year’s coveted Effectiveness Grand Prix.
In his spare time, Eric cycles, spends time on his boat, and enjoys life with his amazing wife and two wonderful boys.