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The Great Debate 7

Let's Talk About TRUST

Thursday, September 10, 2015

HELEN MILLS, 137 W 26th Street

Event Sponsors:

The AD Club hosted the seventh annual Great Debate, led by MediaLink CEO Michael E. Kassan. The enthusiastic discussion addressed the big pink elephant in the living room - TRUST - and how programmatic buying and current reporting methods require new standards of trust and transparency in client agency media company relationships.

Michael Kassan deemed the Four Key Drivers for Brands, Agencies, and Companies:

  1. Programmatic
  2. Procurement
  3. Transparency
  4. Trust


Out of those four drivers, he noted that TRUST is the most important one. The members of the panel concluded that trust is an extremely important factor in all client-agency-media relationships and is similiar to the transparency and trust that exists in personal relationships.

"To gain trust is to gain love too. We need to create trust and transparency in the relationship. If we don't share, we lose that trust." Shelley Zalis, Chairwoman, TFQ Ventures & Founder, The Girls' Lounge said.

Panelists Included:

- Susan Canavari — Chief Brand Officer, Chase

- Melissa Goidel — CRO, Refinery29

- Bill Koenigsberg — CEO, Founder & President, Horizon Media

- Ritu Trivedi — VP, Strategy, Packaging & Solutions, AOL

- Shelley Zallis — Chairwoman, TFQ Ventures & Founder, The Girls' Lounge 

We would like to thank our sponsors AOL and Outbrain for making this all possible!

The Advertising Club. 989 Avenue of the Americas. 7th Floor New York, NY 10018 Ph: 212.533.8080