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Great Debate: Take 5

BIG DATA Little Data – The long and Short of It

Thursday, June 6, 2013

Helen Mills 137-139 W. 26 St. NYC

Space will be limited -
Ideas will not!

Event Sponsors:

Once again, The AD Club of New York will bring together the brightest minds in marketing and advertising for a lively conversation as they tackle the issues impacting their business. The  always provocative Michael Kassan, Chairman of MediaLink will lead the discussion on how marketers are leveraging their data assets - big and small -  in support of their organization’s initiatives and how results impact the brand conversation with consumers.

  • How Little Data insights are complimented by Big Data and how companies are using predictive technologies to round out their customer perspectives
  • Best practices, the pitfalls to watch for and lessons learned from marketers who are effectively doing this now
  • What's the near-term value these data initiatives offer and what should be the long-term strategy to stay competitive
  • How to capture and manage data for measuring effectiveness and communicating value to clients
The conversation is not limited to the topics above so TWEET your questions in advance to #GreatDebate5

MICHAEL KASSAN, Chairman, CEO, MediaLink

  • BOB LORD, Global CEO, Razorfish
  • ANDREW MARKOWITZ, Director, Global Digital Strategy, GE
  • JAY SEIDEMAN, Director, US Targeting and Exchange, Microsoft 
  • ROBERT TAS, Managing Director, Digital Marketing Group, JP Morgan Chase
  • SHELLEY ZALIS, CEO, Ipsos Open Thinking Exchange 


    Thursday, June 6, 2013 
    6:00 - 8:00
    Helen Mills Theatre
    137-139 W. 26th St., NYC

    AD Club Members: $150
    Non-Members $225
    AD Club Young Professionals: $50
    No refunds will be given, but substitutions will be allowed.
    Questions? Please call Elicia at 212-533-1948


The Advertising Club. 989 Avenue of the Americas. 7th Floor New York, NY 10018 Ph: 212.533.8080

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