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The Great Debate: Take 6

Content+Technology: Where Do Brands Fit?

Wednesday, March 26, 2014

SPACE WILL BE LIMITED. IDEAS WILL NOT.

Event Sponsors:

http://advertising.microsoft.com/splitter

http://www.outbrain.com/

This annual evening of fun disruption is a must-attend event for anyone who wants to hear from the brightest, most interesting minds in marketing and advertising as they tackle the issues impacting their business. The always-provocative Michael Kassan, Chairman and CEO of MediaLink, will lead a lively discussion on the convergence of content and technology, and the implications for brands in thinking as publishers.
 
Topics will include:
  • Content creation and distribution processes mandated by an "always-on" world
  • New structures in brands' relationships with agencies and content creation partners
  • Critical skill sets for the marketer of the future, thinking as a publisher
  • Shifting investment practices to enable brands to act in real-time
 
Moderated by:
MICHAEL KASSAN, Chairman, CEO, MediaLink
 
Panelists:
  • LINDA BOFF, Executive Director, Global Brand Marketing, GE
  • TOM FORAN, Chief Revenue Officer, Outbrain
  • STEPHEN KIM, Vice President, Global Agencies & Accounts, Microsoft
  • SAM OLSTEIN, East Coast Director, Ignition Factory
  • DAVID PEMSEL, Deputy Chief Executive, Guardian News & Media
  • SHELLEY ZALIS, CEO, Ipsos Open Thinking Exchange
 
Tweet your questions and thoughts in advance to
@adclubny #GreatDebate6
 
Wednesday, March 26th
6:00pm - 8:00pm
 
AD Club Members: $150
Non-Members: $225
AD Club Young Professionals: $25
 
For more information, contact Sydney Diana at sydney@theadvertisingclub.org

 

 

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