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Iain Tait

Google Creative Lab, New York

In May 2012 Iain joined Google Creative Lab. He’s still unsure why he’s there and what he’s doing. And is hoping for that feeling to continue.

Prior to Google Iain was Global Interactive ECD at W+K. His most recognized work is the Old Spice ‘Responses’ campaign. In recognition of his contribution to the agency he was made a partner in 2011.

He was one of the founders of Poke. A digital creative agency with offices in London and New York. He worked on advertising and interactive design projects for a range of clients like American Express, Orange, Yahoo! and Zopa.

He's included in the 2010 and 2011 Creativity 50, Ad Age's 25 Media Mavens and is one of Fortune Magazine's 2010 '40 Under 40. In 2011 AdWeek named him one of the 10 most creative minds in digital. And he was recently inducted into the AAF Hall of Achievement.



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