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Joe Alexander

The Martin Agency,


A hockey-­-obsessed Minnesotan who thinks cheese is evil (ironic, right?), Joe is no normal CCO. He’s a golf nerd, refers to everyone as “buddy,” and he’s definitely the only guy we know whose favorite wine is an Oregon Pinot Noir, though we think that comes from his obsession with the movie Sideways.

Hockey and wine aside, Joe is all about the work. He joined the agency as a copywriter in 1991 and, in that time, has produced acclaimed work for brands in almost every category and medium — Mercedes-­-Benz, Walmart, UPS, GEICO, Kraft, Wrangler, ExxonMobil, BFGoodrich, PING and two U.S. presidents (John F. Kennedy and Barack Obama).

From Cannes Lions to ANDYs to One Show and D&AD Pencils, Joe has won practically every major accolade. Most recently, his work on “Clouds Over Cuba,” an interactive documentary for the JFK Presidential Library that merges history, film and mobile, won an Emmy; the first time an ad agency has ever won in the news and documentary category. What’s more, it was named the most awarded digital campaign in the U.S. in 2013.

It came as no surprise that Mike Hughes tapped Joe to fill the role of Chief Creative Officer in 2012. He considers himself lucky, but that sounds like more than just luck to us.



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