Mark Burrell is the co-founder of Tongal, the leading web-based content development platform that breaks up the creative process into a series of challenges, from idea through execution. Tongal has executed hundreds of campaigns for Fortune brands, including Procter & Gamble, McDonalds, GE, LEGO, Lucasfilm and even NASA. Mark started Tongal with two fellow Boston College graduates as an answer to friction in the labor market for creative work. Previously, he was a partner at Half Shell Entertainment where he managed development strategies with HBO and National Lampoon. Prior to that, he was Vice President of Creative at Thunder Road Pictures/Warner Brothers and Intermedia Films where he worked on films ranging from The Quiet American and Adaptation to Terminator 3.