What kind of talent, organization, resources and creativity are needed to break through to consumers in this "on-demand" world?
Brands are publishers and brand managers are curators. Advertising is content, agencies are content partners.
Today we will share best practices and learnings from those involved in the creation, curation and distribution of content that have adapted well to the paradigm shift.
AGENDA (in progress)
8:00 REGISTRATION, BREAKFAST & NETWORKING
Rob Rakowitz, Director of Global Media, MARS
9:10 Jack Myers, Chairman, MyersBizNet
Media ecologist Jack Myers has identified 5 future looking trends impacting our industry. He will share them and focus on Trend #2: "Reinventing Content” - and how to confidently incorporate content into strategic planning, organizational structuring, and investments.
9:15 MASTERS OF MEDIA PANEL
Moderated by Kris Magel, President, Initiative
How to perfect the agency/marketer/media relationship for the content-driven world featuring:
10:00 MONDELEZ CASE STUDY:
Busting through Silos and reinventing eCommerce with OREO Colorfilled
Bough will share insights on how to develop new business models within a legacy company by being fearless and creating highly engaging content
10:45 AD CLUB ACTION AWARDS
11:00 GM BRAND CASE STUDY with Kristen Naimi, VP Global Content Director, Story Lab (for GM) and Kathy Kayse, VP Sales Strategy and Solutions, Yahoo
11:45 AMAZON CASE STUDY
Jeremi Gorman, Head of North American Sales, Amazon Media Group
12:15 CLOSING REMARKS
Member | $250
Non-Member | $300
AD Club Young Professionals | $100
Member Table | $2,000
Non-Member Table | $2,995
Get the conversation started! @adclubny
Tickets are non-refundable but substitutions will be allowed.