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Media:NOW 2016

Tactics for Success in a Content-Driven World

Tuesday, March 29, 2016

The Lighthouse, Pier 61, Chelsea Piers, NYC

Event Sponsors:

http://www.theadvertisingclub.org/content/stars-madison-avenue-luncheon-0

http://www.yahoo.com

Supporting

http://www.eyecorp.com/index_flash.asp

http://www.imagethink.net/

http://www.olapic.com/

http://www.taboola.com/

Tweetwall

www.theadvertisingclub.org

https://212nyc.org/

http://www.dp-aa.org/

http://www.tabonline.com/

http://www.mmaglobal.com/

 
 
What kind of talent, organization, resources and creativity are needed to break through to consumers in this "on-demand" world?
 
AD Club Leaders and partners came together to tackle this question at our annual Media:NOW Conference and made it truly enlightening. 
 
  • "We are entering the age of advertising creativity and while it may feel disruptive and challenging, it is also exciting and inspiring. That was the message yesterday from the Ad Club’s Media:Now conference." - MediaVillage

  •  MARS strives for two vectors: “Timeless and timely. Timeless tells a consistent brand story that is enduring and memorable and timely brings in the moment and driving talk ability." —  Rob Rakowitz, Director Global Media, MARS Inc.

  • “Disruption sits on the shoulder of giants” — Bonin Bough, Chief Media & eCommerve Officer, Mondelez.

  • “We need to bring more young people and more multiculturalism into our business. Our business must reflect the audience we are talking to.” — Jack Myers, Chairman, MyersBizNet.

  • The Masters of Media Panel spoke of important themes and all agree that "storytelling is everything."

To see all the themes and presentation videos click here.
 
We want to thank our Keynote speaker Rob Rakowitz of MARS Inc. along with Jack Myers of MyersBizNet and our moderator and panelists: Kris Magel of Initiative, Danielle Austen of fluent360, Alison Tarrant of NBCUniversal, Jim Trebilcock of Dr. Pepper Snapple Group, Greg Wacks of Snapchat. We would also like to thank our wonderful case study presenters: Bonin Bough of Mondelez, Kristen Naimi of Story Lab, Kathy Kayse of Yahoo, and Jeremi Gorman of Amazon.
 
Special thanks to all our sponsors who helped make this event possible: Yahoo, EYE, ImageThink, Olapic, Taboola, and Tweetwall.
 
 

Media:NOW 2016 Sizzle from The Advertising Club of New York on Vimeo.



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