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Native Ads: The Latest in Digital Ad Programming Innovation

1/2 Day Training Workshop

Wednesday, July 31, 2013

The AD Club

Register Now - Space is Limited!  

The ADVERTISING Club of New York is partnering with Laredo Group to provide our members exclusive training opportunities!


Native Ads: The Latest in Digital Ad Program Innovation
Publishers and social platforms are constantly announcing new ad programs; advancing and evolving their formats, placements and functionality to create more seamless and impactful advertising experiences.  This program will dissect why and what is driving this new era of ad innovation, how advertisers should approach and evaluate the opportunities, detail what resources are needed to create and measure campaigns, and explore what issues the publishers and industry have to address to maintain trust and transparency in creating deeper relationships between consumers and advertisers.

A half-day of training all dedicated to Native Ads!
Sample Agenda:
1. Innovations in Ad Programs
     a. Definitions
     b. Native Ecosystem
     c. Standards
2. Components
    a. Placement as a feature (ads in flow of the user experience)
    b. Content as a feature (brand as publisher)
    c. Functionality as a feature
   d. Content distribution
3. Native Ads as Part of the Paid-Owned-Earned Media Buckets 
4. Native Ad Spend and Forecasts
5. Research and Metrics
6. Considerations
7. Who is Doing What 
8. Issues and Challenges
9. Case Studies
10. Future Outlook and Q&A

Wednesday, July 31, 2013
8:30 – 9:00 am – Breakfast & Networking
9:00 am – Training Begins
Space is Limited!

The ADVERTISING Club Offices
989 Avenue of the Americas – 7th Floor
New York City

Price: $395 - Price reduced on 7/18 to $295 - $50 = $245 - a great value
Two Ways to Save:
1) Enter NYADMEM1 for a $50 discount (which, can also be applied to ANY Laredo Group seminar or webinar)
2) 15% early bird discount for registration 21 or more days prior to the event
Click here to Register - this is the link to use, 

Questions – please call 212.533.8080






Build Your Own Brand

The Advertising Club. 989 Avenue of the Americas. 7th Floor New York, NY 10018 Ph: 212.533.8080

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