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New York Media Day 1/2 Day Event

Communicating without Borders

Thursday, May 10, 2012

The Times Center

Come join the discussion at The AD Club’s annual ½ day conference, which combines newsworthy panelist discussions and insights from key industry leaders, as well as a star closing keynote address.

Who Should Attend:  Brand marketers, Media Planners and Buyers, Directors of Innovations, Entrepreneurs, Ad Agency Executives, Creative, Researchers, Publishers, and Content Providers.

Presenting our Twitter Thumb Challenge!  Scroll down for details!

Event Sponsors:

http://www.yahoo.com

http://videologygroup.com

http://www.redbooks.com

http://www.cynopsismedia.com

NY Media 2012:  Communicating Without Borders

Our industry now exists in a world where information flows seamlessly from one platform to another, allowing us to communicate without borders.
 
In this multi-platform advertising world where we live and work, we must continually adapt and leverage content, data, and social interactivity to forge new consumer connections and crowd source for ideas on how to convey product value and engagement.
 
We look forward to navigating through the trends with you – brace yourself!
 
 
AGENDA:  
8:00 – 8:30am: Breakfast, Networking
 
8:30am: Opening Remarks
Event Chair: Audrey Siegel, President & Director of Client Services, TargetCast tcm
 
8:40 – 9:10am: Panel 1 - Consumers in Control 
Panelists: 
Charlie Echeverry, EVP, Interactive Media Sales, Univision Interactive
Steve Farella, CEO, TargetCast tcm
John Loughlin, EVP and General Manager, Hearst Magazines
Erin Matts, SVP, Chief Digital Officer, GLAM MEDIA
Jim Speros, EVP & CMO, Fidelity
Moderator:  Michael Kassan, Chairman & CEO, Medialink LLC
 
9:10 – 9:25am:  What’s Next: Making a Mobile Strategy Work presented by Jeff Gunderman, EYE
 
9:25 – 10:10am: Panel 2 -  What’s Next in Video? 
Panelists:
Brian Danzis, SVP, Media & Platform, Videology, Inc.
Brian Hunt, Head of Development & Original Programming, Yahoo!
Barry Lowenthal, President, The Media Kitchen
Tal Riesenfeld, VP Sales and Co-Founder, EyeView
Guhan Selvaretnam, SVP of Product, Content and Operations, Discovery Digital Media
Moderator:  Jim Cooper, Executive Editor, Adweek
 
10:10 – 10:25am: What’s Next: News Beyond Borders presented by Denise Warren, The NY Times
 
10:25 – 10:45am: Break
 
10:40 - 10:55am: What's Next: Yahoo! Insights: TV-Mobile Multitasking presented by David Iudica, Yahoo!
 
10:55 – 11:45am: Panel 3 -  Unexpected Places and Unusual Spaces
Panelists:
Sarah Amitay, VP, Director of Mobile Marketing, Mobext
Beth-Ann Eason, SVP/GM, Conde Nast
Nadine Karp McHugh, VP, Global Media, Global Advertising, Colgate-Palmolive Company
Jason Newport, SVP, Mobile Strategy, Carat
Wendy Weatherford, VP, Consumer Marketing, VH1
Moderator:  Connie Garrido, CEO, Posterscope
 
11:45 – 12:00pm: What's Next: A New Media Model - Content Meets Commerce presented by Adam Chandler, Thrillist Media Group
 
12:00pm – 12:30pm: Closing Keynote on Storytelling
Wendy Clark, SVP, Integrated Marketing & Capabilities, The Coca-Cola Company
 
Event Chair: Audrey Siegel, TargetCast tcm
 
Thursday, May 10, 2012
The Times Center
242 West 41st Street (between 7th and 8th Avenue)
New York City
 
AD Club Members Register by 4/26: $175
AD Club Members after 4/27: $250
Non-Members: $350
AD Club Young Professional: $50
 
RSVP by May 7th 
Questions please call Jackie at 212.533.1606
 
Event Content, Speakers and Session times are approximate and may change without notice. 
 

Who will rise to the top? Enter our Twitter Thumb Challenge!

On May 10th at our annual NY Media Day, we are inviting a select group of tweeters with social media expertise to join us and tweet about the event

What’s in it for you? 

We will reward the winner who has the best coverage of the event, and the most followers.  Your tweets will be judged by an exclusive group of judges who will identify the winner and name The Advertising Club of New 2012 Twitter Guru.  The 2012 Twitter Guru will be featured on The Advertising Club of New York’s website.

The winner will also win an iPad 3 and free access to Tweet at all 2012 AD Club events (and not to mention the glory…)

It’s time for the battle of the thumbs!  Are you ready for the challenge?

Want to get Involved?

1)      Follow us on Twitter

2)      Email your Twitter Handle to contact@theadvertisingclub.org

3)      Once we receive your handle, we will provide further direction on the challenge

Criteria:

  • Content must be succinct
  • # of retweets will be considered
  • # of followers

 

 

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IT'S NOT JUST A CLUB, IT'S A CREDENTIAL.


The Advertising Club. 989 Avenue of the Americas. 7th Floor New York, NY 10018 Ph: 212.533.8080