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Bridging the Gap to the Connected Consumer: OOH in the Omni-channel Ecosystem

Tuesday, December 10, 2013


Event Sponsors:

Join us for The AD Club of New York’s 6th annual gathering of industry thought leaders.
About the Program:
It starts with the right message and ends with the right consumer. OOH becomes a key part of building a convergent message to the connected consumer in an ever-changing media landscape. From creating a powerful message to understanding the audience through data and ultimately delivering the message at the right time to the right person, we will explore how OOH becomes the bridge to the connected consumer. Armed with new and sophisticated tools, the potential is greater than it has ever been for the OOH industry to leap over historical hurdles and become a key player in the integrated media mix.
Who Should Attend?
Anyone interested in getting the most from OOH marketing, especially agency, brand, media and creative executives.
Current Agenda:
Young Pro/Thought Leader Networking
Registration/Breakfast Buffet
Opening Remarks
Creative Keynote

Matt Ian, Executive Creative Director, TBWA\Chiat\Day New York

Panel One - Mobile/Social/Local
Moderated by Wenda Harris Millard, President & COO, MediaLink
Marc Fonzetti, Director of Media Strategy, Verizon Wireless
Anthony Martinez, Senior Integrated Communications Manager, The Coca-Cola Company for vitaminwater & smartwater
Oswald Méndez, CMO, MundoFox
Alan Schulman, VP CCO, SapientNitro

As convergence brings the consumer ultimate power in media choices, it is vital that advertiser messages become centered on value as opposed to disruption. This starts with a deep understanding of the target audience and the context of the message. This panel will focus on three key drivers of convergence and their effect on the connected consumer: How social drives connected consumers to create connected culture, how data can create true localized engagements, and finally how it becomes packaged for a more mobilized society.

Marketing Case Study

Tom Salkowsky, Dept. Head Marketing, MINI

OAAA Media Award Recognitions

Panel Two - The Future of Buying
Moderated by Stuart Elliott, The New York Times
Todd Gordon, EVP, US Director, MAGNA GLOBAL
Monica Ho, VP Marketing, xAd
Michael Provenzano, Co-Founder, Vistar Media
Ray Rotolo, COO Posterscope, Co-Chair Member Practices Committee TAB

A look at how buying media is being influenced by data, audience segmentation, re-targeting and hyper-local delivery. How much more efficient can we become? How much data is too much? How does programmatic fit into this future and what does it mean to the buying community?

Luncheon with Brand Keynote

Ann Rubin, VP Branded Content and Global Creative, IBM

Closing Remarks
Tuesday, December 10th, 2013
8:30AM - 2:00PM
Tribeca Three Sixty - 2 Desbrosses St, NYC
AD Club, OAAA & DPAA Members: $275
Table of Ten: $2,500
Young Professionals: $50
Non-Members Individual: $325
Non-Member Table of Ten: $3,000
Tweet us your questions and thoughts!
@adclubny #OOHNOW
For more information or to register please contact Sydney Diana at 212.533.1929


The Advertising Club. 989 Avenue of the Americas. 7th Floor New York, NY 10018 Ph: 212.533.8080

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