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Out-Of-Home:NOW 2015

Wednesday, December 2, 2015

Pier Sixty at Chelsea Piers

Event Sponsors:


At the 8th annual gathering of industry thought leaders we continued our journey from 'Back to Basics' to 'The Art and Science' and on to The Future of OOH, which is NOW. Industry leaders opened our eyes to all of the new advancements and told us how we could act on them today.  

Mark Tutssel, Global Chief Creative Officer, Worldwide, Leo Burnett was the Creative Keynote for the 2015 event.

Click here for the highlights from Mark Tutssel's presentation!

Panel 1: On the Frontline — Putting Data and Insights to Work

Moderated by: Abbey Klaassen, CMO, 360i

  • Stacy Deriso, Group Director, PHD, Google
  • Alan Smith, Chief Digital Officer, Assembly
  • Andy Stevens, SVP, Research and Insights, Clear Channel Outdoor


Target Case Study

  • Ian Dallimore – Director Digital Innovation and Sales, Lamar Advertising
  • Cory Pearson – OOH Specialist, Haworth Media 


OAAA Media Awards

  • Winning OOH Media Plan of the Year - Clear Channel, Cottage 8 & Pocket Hercules for Delta Dental of Minnesota
  • Click here to see the other winners!


Brand Keynote

  • Elyssa Gray, Director, Head of Brand and Advertising, NA Cards, Citi


Panel 2: The Evolution of Out Of Home — Looking at Connected Cities and Municipal Partnerships

Moderated by: Stuart Elliott, Media Village

  • Dave Etherington, Chief Strategy Officer, Intersection
  • Mark Boidman, Managing Director, Peter J. Solomon Company
  • Andy Sriubas, EVP, Strategic Planning & Development, Outfront Media
  • Randy Ramusack, Founder & CEO, LQD


The AD Club would like to thank all our speakers and our sponsors for making this all possible!


Out-Of-Home:NOW 2015 from The Advertising Club of New York on Vimeo.

The Advertising Club. 989 Avenue of the Americas. 7th Floor New York, NY 10018 Ph: 212.533.8080