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Out-Of-Home:NOW 2016

Registration is closed*

Tuesday, November 29, 2016

Pier Sixty at Chelsea Piers


8:00AM - 12:00PM

Event Sponsors:


This 9th annual gathering of industry thought leaders is a must-attend event for anyone interested in getting the most from Out-of-Home media and those who would like to take advantage of what AD Club events are all about – the opportunity to network and learn from colleagues from all sides of marketing. 

CONTEXTUAL CONNECTIONS - The Evolution of OOH’s Value Proposition

 Join us as we explore how data and technology are driving innovation and transforming OOH’s ability to Contextually Connect with today’s consumer, maximizing the effectiveness of reaching the Right Audience at the Right Time and in the Right Place.

Industry thought leaders will showcase how advances in OOH allow for curating context, and examine the impact it’s having on how and where brands communicate, highlighting the plethora of opportunities this presents to all stakeholders in the OOH industry at-large.

WORKING AGENDA 2016: as of 11/1

Creative Conversation: OOH Embarks on a New Frontier

Moderator: Fred Schonenberg, Founder, VentureFuel, Inc. 

  • Walter Connelly, Global Creative Director, TBWA/Chiat/Day New York

  • Michael Kelly, Director of Experience Design, McGarryBowen

  • Michael Tennant, US Director, Content Collective, PHD

  • Will Travis, Executive Chairman USA/Global Partner, Sid Lee

Case Study 1: Anheuser-Busch

  • Ian Dallimore, Director Digital Innovation and Sales, Lamar Advertising 
  • Sarah Jones, Manager, Connections Capabilities, Anheuser-Busch

Case Study 2: StreetEasy 

  • Peter Edwards, Senior Director, Marketing & Analytics, StreetEasy 
  • Clive Punter, Executive Vice President, Chief Revenue Officer, Outfront Media

OAAA Media Awards and Winning Client Case Study

Case Study 3: Zaget's Tiny Cafe Activation

  • Eileen Crossin, VP LinkNYC Ad Sales, Intersection 
  • Benjamin Ezrick, Marketing Lead, Zagat & Google Local Guides, Google


Brand Keynote: Amazon

  • Jeremi Gorman, Head of North American Sales, Amazon Media Group 


OOH Teams Up With Live Sports 

Moderator: Eric Fernandez, Co-Founder, Managing Partner, Sports Desk

  • Bill Hirsh, VP, National Sales, Learfield
  • Bill Meara, CEO, Access Sports Media 
  • Doug Smoyer, Chief Sales Officer, Van Wagner Sports & Entertainment 


Pier 60 at Chelsea Piers, November 29, 8:00 a.m. - 12:00 p.m.

AD Club Members - $2,500
Non-Members - $3,000

Individual Tickets:
AD Club Members - $275
Non-Members - $325
Young Professionals - $100  
If you didn't get to attend last year, check out our highlight video below!

Out-Of-Home:NOW 2015 from The Advertising Club of New York on Vimeo.

For any questions please contact 

The Advertising Club. 989 Avenue of the Americas. 7th Floor New York, NY 10018 Ph: 212.533.8080

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