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Out-Of-Home:NOW Conference

The Art, Science and Power of Today's Location-Based Media

Wednesday, December 3, 2014

   

Event Sponsors:

http://www.theadvertisingclub.org/

http://clearchanneloutdoor.com/

http://www.lamar.com/

http://www.outfrontmedia.com/

http://www.theadvertisingclub.org/

http://www.corbisimages.com/

http://www.titan360.com/usa-index.html

http://vectormedia.com/

http://www.theadvertisingclub.org/

http://www.capitoloutdoor.com/

http://www.regencyoutdoor.com/

http://www.summit-media.com/

www.theadvertisingclub.org

https://www.uber.com/cities/new-york

This 7th annual gathering of industry thought leaders is a must-attend event for anyone interested in getting the most from Out-of-Home media and those who would like to take advantage of what AD Club events are all about – the opportunity to network and learn from colleagues from all sides of marketing.

Armed with technology, while reaffirming its ever-present value proposition of LOCATION and CONTEXT, the Out of Home medium has become a perfect fusion of ART and SCIENCE. Through a robust digital offering and its recognition as a convergent point for MOBILE and SOCIAL, Out of Home has emerged as a nimble and sophisticated medium that continues to bring innovation and creativity to the forefront.

Join us as we learn from industry leaders how this medium will continue to position itself for success by harnessing the latest technology and maintaining the key attributes that have always made Out of Home unique.
 
AGENDA
REGISTRATION, BREAKFAST AND NETWORKING (8:30am)

CONFERENCE WELCOME (9:00)

THE ART OF OOH TODAY – Creative Keynote
  • Danilo Boer, VP Senior Creative Director, BBDO NY

PANEL 1 - STATE OF THE OOH MARKETPLACE: LEADING THROUGH CHANGE (9:45)
Hear candid conversation on what’s really driving OOH today. Industry leaders will identify the key drivers that are shaping the medium and which trends are demonstrating the most staying power for future growth. How are they navigating the ever-changing media landscape and structuring their organizations to lead in innovation.
  • Moderated by Chad Stoller, Managing Partner, IPG Media Lab
  • John Miller, VP, Director, National Sales, Lamar Advertising Company
  • Jill Nickerson, SVP, Director OOH, Horizon Media
  • Clive Punter, CRO, OUTFRONT media
  • Mauricio Sabogal, Global CEO, Kinetic Worldwide
 

COFFEE BREAK (10:30)

OAAA Media Awards (10:45)

Panel 2 - THE SCIENCE OF OOH TODAY: CONNECTING THE PHYSICAL AND VIRTUAL WORLD (11:00)
Through digitization, mobile and social integration, data and analytics have entered the fray. Gleaning greater insights is allowing OOH to optimize campaigns and respond to consumers in near real-time. Learn the role that technology and innovation have in connecting OOH with today’s on the go consumer, while improving the medium’s ability to measure ROI.
  • Moderated by Mercedes Cardona, Editor, Lean back blog, The Economist Group
  • Josh Kruter, VP-Digital Product, Clear Channel Outdoor
  • Ryan Laul, Director, [d] theory
  • Tim Daly, Co-founder, Thinaire
 
THE POWER OF OOH TODAY & TOMORROW - Brand Case Studies (11:45)
  • Dennis Camlek, SVP, Turner Media Group 
 
CONFERENCE CLOSE (12:30pm)
 
Members (AD Club, DPAA, OAAA & TAB)
Individual Ticket: $275
Table of 10: $2,500
AD Club Young Professionals: $100
 
Non-Members
Individual Ticket: $325
Table of 10: $3,000
 
Wednesday, December 3rd
The Lighthouse at Chelsea Piers (Pier 61)
23rd Street & West Side Highway, NYC
8:30am - 12:30pm
 
We're thrilled to have partnered with the on demand transportation service Uber to provide new Uber users a free first ride (up to $30) and existing users 10% off to or from OOH:NOW.  Attendees will receive more information prior to the event.
 
For more information, contact Sydney at sydney@theadvertisingclub.org

 

 


The Advertising Club. 989 Avenue of the Americas. 7th Floor New York, NY 10018 Ph: 212.533.8080