This 7th annual gathering of industry thought leaders is a must-attend event for anyone interested in getting the most from Out-of-Home media and those who would like to take advantage of what AD Club events are all about – the opportunity to network and learn from colleagues from all sides of marketing.
Armed with technology, while reaffirming its ever-present value proposition of LOCATION and CONTEXT, the Out of Home medium has become a perfect fusion of ART and SCIENCE. Through a robust digital offering and its recognition as a convergent point for MOBILE and SOCIAL, Out of Home has emerged as a nimble and sophisticated medium that continues to bring innovation and creativity to the forefront.
Join us as we learn from industry leaders how this medium will continue to position itself for success by harnessing the latest technology and maintaining the key attributes that have always made Out of Home unique.
AGENDA (8:30am - 12:30pm)
REGISTRATION, BREAKFAST AND NETWORKING
THE ART OF OOH TODAY – Creative Keynote
PANEL 1: STATE OF THE OOH MARKETPLACE
Hear candid conversation on what’s really driving OOH today. Industry leaders will identify the key drivers that are shaping the medium and which trends are demonstrating the most staying power for future growth. How are they navigating the ever-changing media landscape and structuring their organizations to lead in innovation.
John Miller, VP, Director, National Sales, Lamar
Jill Nickerson, SVP, Director OOH, Horizon Media
Clive Punter, CRO, OutFront Media
OAAA Media Awards
Panel 2: THE SCIENCE OF OOH TODAY
Through digitization, mobile and social integration, data and analytics have entered the fray. Gleaning greater insights is allowing OOH to optimize campaigns and respond to consumers in near real-time. Learn the role that technology and innovation have in connecting OOH with today’s on the go consumer, while improving the medium’s ability to measure ROI.
THE POWER OF OOH TODAY & TOMORROW - Brand Case Studies
Individual Ticket: $275
Table of 10: $2,500
Young Professionals: $100
Individual Ticket: $325
Table of 10: $3,000
Wednesday, December 3rd
The Lighthouse at Chelsea Piers
23rd Street & West Side Highway, NYC
8:30am - 12:30pm
For more information, contact Sydney at email@example.com