This 7th annual gathering of industry thought leaders is a must-attend event for anyone interested in getting the most from Out-of-Home media and those who would like to take advantage of what AD Club events are all about – the opportunity to network and learn from colleagues from all sides of marketing.
Armed with technology, while reaffirming its ever-present value proposition of LOCATION and CONTEXT, the Out of Home medium has become a perfect fusion of ART and SCIENCE. Through a robust digital offering and its recognition as a convergent point for MOBILE and SOCIAL, Out of Home has emerged as a nimble and sophisticated medium that continues to bring innovation and creativity to the forefront.
Join us as we learn from industry leaders how this medium will continue to position itself for success by harnessing the latest technology and maintaining the key attributes that have always made Out of Home unique.
REGISTRATION, BREAKFAST AND NETWORKING (8:30am)
CONFERENCE WELCOME (9:00)
THE ART OF OOH TODAY – Creative Keynote
- Danilo Boer, VP Senior Creative Director, BBDO NY
PANEL 1 - STATE OF THE OOH MARKETPLACE: LEADING THROUGH CHANGE (9:45)
Hear candid conversation on what’s really driving OOH today. Industry leaders will identify the key drivers that are shaping the medium and which trends are demonstrating the most staying power for future growth. How are they navigating the ever-changing media landscape and structuring their organizations to lead in innovation.
- Moderated by Chad Stoller, Managing Partner, IPG Media Lab
John Miller, VP, Director, National Sales, Lamar Advertising Company
Jill Nickerson, SVP, Director OOH, Horizon Media
Clive Punter, CRO, OUTFRONT media
Mauricio Sabogal, Global CEO, Kinetic Worldwide
COFFEE BREAK (10:30)
OAAA Media Awards (10:45)
Panel 2 - THE SCIENCE OF OOH TODAY: CONNECTING THE PHYSICAL AND VIRTUAL WORLD (11:00)
Through digitization, mobile and social integration, data and analytics have entered the fray. Gleaning greater insights is allowing OOH to optimize campaigns and respond to consumers in near real-time. Learn the role that technology and innovation have in connecting OOH with today’s on the go consumer, while improving the medium’s ability to measure ROI.
THE POWER OF OOH TODAY & TOMORROW - Brand Case Studies (11:45)
CONFERENCE CLOSE (12:30pm)
Members (AD Club, DPAA, OAAA & TAB)
Individual Ticket: $275
Table of 10: $2,500
AD Club Young Professionals: $100
Individual Ticket: $325
Table of 10: $3,000
Wednesday, December 3rd
The Lighthouse at Chelsea Piers (Pier 61)
23rd Street & West Side Highway, NYC
8:30am - 12:30pm
We're thrilled to have partnered with the on demand transportation service Uber to provide new Uber users a free first ride (up to $30) and existing users 10% off to or from OOH:NOW. Attendees will receive more information prior to the event.
For more information, contact Sydney at email@example.com