Partner, Chief Creative Officer
Deutsch, Los Angeles
The youngest person to win a Gold CLIO for Carnation, Pete jumped onto the Diet Coke and Coca Cola brands for 4 years after attending the School of Visual Arts in New York. At 25, Pete moved to Boston, where took on the Converse Brand and became creative director at 27. Two years later, he helped start Houston Herstek Favat as Chief Creative Officer, producing groundbreaking campaigns for Converse, NEC and TIME magazine’s “Campaign of the year” for Fidelity Investments. There, he launched the most successful state anti-tobacco program, “It’s Time We Made Smoking History.”
In 1999, Arnold acquired HHF and as the Chief Creative Officer, Pete co-created the truth campaign, named ADWEEK’s “Campaign of the Decade.” Furthermore, Pete led the creation of some of the most memorable advertising icons such as Converse’s Grandmama, Progressive’s Flo and Ocean Spray’s Growers.
Outside of work, Pete designed and built a sustainable LEED certified home on PBS’ “This Old House,” directed the acclaimed MTV documentary “I Can’t Breath,” and builds furniture out of salvaged materials. Pete’s work has earned numerous awards, including Cannes Lions Gold, D&AD three United Nations awards for Public Health, One Show, CLIOs, Kelly Awards, ANDYs and three Emmy Awards.
Joined Deutsch LA as CCO at the end of 2013.