Chief Creative Officer & Co-Founder
Taproot India, Mumbai
Popularly known as 'Paddy', Santosh Padhi started his advertising career 2 decade back. An art graduate from Mumbai, he started his carrier with DDB, than a good fruitful 10-year stint at Leo Burnett, where he was an Executive Creative Director and the National Head of Art. 5 years ago he start his new creative venture 'Taproot India'.
Over the last 5 years, Taproot India has risen to become one of India’s most prominent creative agencies, notching up several accolades along the way. In its very first year it was the only agency in Asia to win a Gold Clio. The same year Taproot has been rated the No. 1 Independent Agency from India at Cannes and ranked amongst the Top 20 Independent Agencies in the World in the Cannes Survey. The agency was also declared the Best Performing Agency from India at Adfest 2010 with multiple Gold's to its credit. Best Performing Indian Agency in 2011 at Spikes Asia, and was a runner-up for Best Performing Independent Agency in 2012 the same year. It's most recent triumph has been being declared the Indian & South Asian “Creative Agency of The Year 2012” by Campaign Asia, According to the latest Gunn report released in 2013 Taproot India is the only Indian agency to be in the top 50 followed by "Creative Agency Of The Year" title at the Adfest Pattaya 2013 and a record 4 Gold's at Cannes 2013.
Paddy holds the record for the most number of Cannes Lions (20) by an individual Indian creative from India. He has won gold's at almost every advertising award show (except D&AD) With over 200 international and over 300 local awards as well as multiple Grand Prix titles under his belt, He is in top 10 Creative's in the world according to the 2013 Cannes survey 2013 and top 40 Asians to look for, according to Campaign Asia's survey in 2013.
Paddy has deservedly served as a jury member for numerous national and international award shows including Cannes, Clio, New York Festival, London International Awards, Dubai Lynx, Adfest Pattaya etc. Last year he was the Jury President at Adfest, for Design and Print craft Category.