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Shahir Zag

Chief Creative Officer,
Y&R Middle East & North Africa, Dubai

After four years at two creative hot shops in Mumbai, Shahir Zag moved to Y&R Dubai in 1997 and has been instrumental in turning the creative spotlight on to the Middle East.

Zag's writing, design, and art direction have won trophies at ANDY, Art Directors Club, One Show, Cannes Lions, Clio, D&AD, London International, New York Festivals, etc. He has also served on the jury at most of these shows.

In 2012, Zag was ranked #1 copywriter, #1 art director and #2 CCO in the world by the Big Won report.

Zag led Y&R MENA to win Network of Year in 2011 and Y&R Dubai to win Agency of the Year at the Dubai Lynx Awards three years in a row in 2011, 2012 & 2013. A first for any agency in the region. In 2013, under his leadership, Y&R Dubai became the most awarded Middle East agency in Cannes Lions history, winning 14 Lions including 4 golds.



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