CEO, Ipsos Open Thinking Exhange
Shelley Zalis has been a leader of change in the market research industry. As a first-mover (and black sheep), Shelley envisioned and pioneered the use of online research well before any other company recognized the potential. Her drive, vision, and endless passion to deliver innovative research tools are uniquely balanced by her keen ability to listen, learn, connect and bring others together to create new markets. She remains focused on conceiving new ideas and using fresh thinking to meet the evolving demands and needs of her client base, the exploding possibilities of the internet (blogs, social networking, intense and increased use of digital media), and the drive to continuously challenge the status quo to understand consumers today. In 2008, Shelley was awarded the Ernst & Young Entrepreneur Of The Year® award in the On-Line Services category and in 2010 the ARF Great Minds in Innovation award. Under Shelley’s vision and guidance as Founder & CEO, OTX became the 18th largest research company in the world in 9 short years and in January 2010 was acquired by Ipsos. Shelley now leads the Ipsos Global Innovation Center, Ipsos Open Thinking Exchange pioneering next generation research solutions.