The AD Club of New York & Yahoo hosted the eighth breakfast in an ongoing series of strategic conversations featuring client executives as they examine into the latest trends impacting their companies and specific business sectors.
The discussion honed in on the specific burning question: How are M&E brands improving consumer experiences and delivering content more effectivly and more broadly to stay relevant today?
Jon Wren, Director of Entertainment, Yahoo led the discussion that started with a bridge side chat on the state of the business with Chad Stoller, EVP, Head of Innnovation, IPG Mediabrands and continued with a panel discussion featuring:
- Paul Kelly, Chief Patnerships Officer, AwesomenessTV
- Ellen Stone, EVP Marketing, Bravo & Oxygen Media
- Sterling Proffer, Head of Growth, VICE Media
Insights that came out of the discussion can be found in the following videos: Vimeo
A special thanks to our sponsor Yahoo for making this all possible.