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The VERTICALS Series: Pharma

Featuring Top Marketers from Eli Lilly, Merck, and Purdue

Thursday, February 23, 2017

Upper Story at Charlie Palmer 797 Third Ave, 14th Floor, NYC

Event Sponsors:

The AD Club of New York & Yahoo hosted an ongoing series of strategic conversations that featured top pharma executives as they examined into the latest trends impacting their companies and specific business sectors.
The discussion honed in on the specific burning question: 
"How do prescription brand marketers resist the creative status quo despite challenging regulations?"
Sekema Byrd, Director, Health and Beauty, Yahoo led the discussion that started with a bridgeside chat on the state of the business with Cris Morton, President, Havas Life Metro and continued with a panel discussion featuring:
  • Patricia Brown, Executive Director, U.S. Marketing, Merck & Co., Inc. 


Videos & Blog Posts
Insights that came out of the discussion can be found here: Video, AD Club Insider Blog 


A special thanks to our sponsor Yahoo for making this all possible. 


The Advertising Club. 989 Avenue of the Americas. 7th Floor New York, NY 10018 Ph: 212.533.8080