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As users spend more time on multiple devices (jumping from desktop computers to tablets to smartphones), marketers are interested in ...
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Now that the Tetris tiles of the 2013–14 TV schedule have dropped into place, a number of intriguing programming showdowns ...
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As cable siphons off GRPs like a fat kid sucking YooHoo through a Krazy Straw, broadcasters have countered with manic ...
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Ad Meter: It’s not just for Super Bowl ads anymore. USA Today is expanding its Super Bowl ad-rating platform to ...
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