Digital Action Properties

Rate Card & Available Properties
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2008

Buy Now ContextWeb's ADSDAQ Ad Exchange Rate: $35,000
Details/Restrictions: Donated Space: Available through December 2008! Parenting & Family content pages including General Parenting content as well as content on: Adoption, Babies & Toddlers, Daycare/Pre-School, Family Internet, Parenting K-6, Parenting Teens, Pregnancy, Special Needs Kids. All media must run in Q3. Must be new advertiser to ContextWeb's ADSDAQ Ad Exchange. 728x90, 160x600, 300x250, ad sizes, standard industry specs. Exact timing and size subject to availability. No rich media.
Buy Now Daily Candy Sold to: Avenue A/Razorfish
Buy Now Fox Digital Media/Beliefnet.com Rate: $50,000
Details/Restrictions: Donated Space: Available through December 2008! Family, Entertainment, and Inspiration Channel Homepage Roadblocks plus Inspiration Newsletter & Inspiration Channel ROS. Timing and size are subject to availablity. Valid through 2008 calendar year.
Buy Now Gannett Digital Rate: $25,000
Details/Restrictions: Donated Space: Create a Campaign. With 108 websites from leading daily newspapers and broadcast stations across the US, reaching well over 20 million unique users per month, Gannett Digital will custom fit a solution to match the purchasers marketing objectives. Using ZAG, behavioral or other forms of targeting, a custom fit solution will be yours. The campaign must run accross all GD sites for a minimum of 2 months and be completed by Sept. 30th. Content targeting is limited to certain sections (i.e. News, Sports etc.)
Buy Now MSNBC Interactive Sold to: TD Ameritrade
Buy Now Martha Stewart Living Omnimedia Rate: $35,000
Details/Restrictions: Donated Space: 2,000,000 impressions. Campaign cannot be targeted. Ad sizes include 300x250, 728x90, 160x600.
Buy Now Microsoft Rate: $140,000
Details/Restrictions: Donated Space: Windows Live Mail & Fox Sports. 300x 250 2 week campaign min. 728x90 2 week campaign min.
Buy Now National Geographic Channel Rate: $25,000
Details/Restrictions: Donated Space: Available through December 2008! Video and Rich Media 1,515,000 impressions. July 1 - August 31, 2008 - IAB standard ad units.
Buy Now TV Guide Rate: $30,000
Details/Restrictions: Donated Space: Available through December 2008! 1 Homepage Roadblock. Top 728x90, 300x250, and Bottom 728x90. Space is available for one day pending availability (not available during September).
Buy Now Whitepages.com Rate: $42,000
Details/Restrictions: Donated Space: One day national homepage take-over which includes rich media fees and 3 units as the take-over. 728x90 top, 300x250 or 300x600 right & 410x200 below-fold.
Buy Now Zillow.com Rate: $25,000
Details/Restrictions: Donated Space: Homepage Roadblock. 300x250 - industry standard specs.

2009

Buy Now CNNMoney.com Rate: $83,000
Details/Restrictions: 2 million homepage impressions in 1 month. 336x280, standard file size 20K max, rich media file size 30K max, total animation time 30 seconds, site-served Flash or approved 3rd party tags accepted. Available January-December.
Buy Now ContextWeb/ADSDAQ Ad Exchange Rate: $50,000
Details/Restrictions: Category - custom specified by advertiser. Available January-December.
Buy Now DailyCandy Rate: $23,078
Details/Restrictions: 300x250, jpeg or gif, no rich media, 40k max size. One insertion in Everywhere Newsletter (419,000 subscribers). Available January-December.
Buy Now Discovery Communications Rate: $50,000
Details/Restrictions: Run of site. Available January - December.
Buy Now Fox Digital Media/Beliefnet.com Rate: $50,000
Details/Restrictions: Run of site. Available January - December.
Buy Now Gawker Media Rate: $50,000
Details/Restrictions: 5 million impressions. Sizes 728x90, 300x250 or 160x600 (no larger than 39 kb). Creative must be received two business days before start. Audio must be user initiated on click, video can auto start. Available January-December.
Buy Now Grandparents.com Rate: $25,000
Details/Restrictions: Run of site. Available January - December.
Buy Now MSNBC Interactive Rate: $90,000
Details/Restrictions: One day homepage take-over. 300x250 or 728x90 IAB.
Buy Now Martha Stewart Living Omnimedia Rate: $50,000
Details/Restrictions: Run of site. Available January - December.
Buy Now Microsoft Rate: $140,000
Details/Restrictions: Windows Live Hotmail. 300x250 (15 second animation) or 728x90 (5 second amimation). Must provide run dates in advance. Available January-December.
Buy Now NBC Universal Rate: $25,000
Details/Restrictions: Run of site. IAB units only, ROS on site (no targeting), NBC Universal gets to approve clients to abide with site sold exclusivities. Available January-December.
Buy Now TV Guide Rate: $50,000
Details/Restrictions: Run of site. Exact timing and placement pending availability. Available January-December.
Buy Now USA Today Rate: $50,000
Details/Restrictions: Run of site. Available January - December.
Buy Now WhitePages.com Rate: $25,000
Details/Restrictions: Run of site. Available January - December.
Buy Now Zillow.com Rate: $20,000
Details/Restrictions: 300x250, IAB standard specs (any audio to be user initiated). Available January - December.

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