Digital Action Properties

2009 Rate Card & Available Properties
Roll over Donations to view Open NET Rate, Details and Restrictions.

Buy Now CNNMoney.com Rate: $83,000
Details/Restrictions: 2 million homepage impressions in 1 month. 336x280, standard file size 20K max, rich media file size 30K max, total animation time 30 seconds, site-served Flash or approved 3rd party tags accepted. Available January-December.
Buy Now ContextWeb/ADSDAQ Ad Exchange Rate: $40,000
Details/Restrictions: Category - custom specified by advertiser. Available January-December.
Buy Now DailyCandy Rate: $23,078
Details/Restrictions: 300x250, jpeg or gif, no rich media, 40k max size. One insertion in Everywhere Newsletter (419,000 subscribers). Available January-December.
Buy Now Discovery Communications Rate: $50,000
Details/Restrictions: Run of site. Available January - December.
Buy Now Electronic Arts Rate: $50,000
Details/Restrictions: 1 million impressions on homepage of Pogo.com, 4 million run of site impressions on Pogo.com. Campaign to run over an eight week time frame. Ad sizes needed: 300x250, 728x90, and 160x600. Categories no accepted: Alcohol, Tobacco, Gambling, Pornography and Competitive Gaming Sites.
Buy Now Forbes Rate: $50,000
Details/Restrictions: Run of site. Available January - December.
Buy Now Fox Digital Media/Beliefnet.com Rate: $50,000
Details/Restrictions: Run of site. Available January - December.
Buy Now Fox Sports Rate: $50,000
Details/Restrictions: Run of site. Available January - December. 728x90: 2,500,000 impressions ($10 rate card CPM), 300x250: 1,500,000 impressions ($17 rate card CPM). 40k weight max, audio on user-initiation only, 15 sec animation, looping allowed within 15 sec, 450 click-through url character max.
Buy Now Gawker Media Rate: $50,000
Details/Restrictions: 5 million impressions. Sizes 728x90, 300x250 or 160x600 (no larger than 39 kb). Creative must be received two business days before start. Audio must be user initiated on click, video can auto start. Available January-December.
Buy Now Grandparents.com Rate: $25,000
Details/Restrictions: Run of site. Available January - December.
Buy Now MSNBC Interactive Rate: $90,000
Details/Restrictions: One day homepage take-over. 300x250 or 728x90 IAB.
Buy Now MTV Networks Rate: $50,000
Details/Restrictions: 10 million display impressions. Available through 9/30/09
Buy Now Martha Stewart Living Omnimedia Rate: $50,000
Details/Restrictions: Run of site. Available January - December.
Buy Now Microsoft Rate: $50,000
Details/Restrictions: Windows Live Hotmail. 300x250 (15 second animation) or 728x90 (5 second amimation). Must provide run dates in advance. Available January-December.
Buy Now NBC Universal Rate: $25,000
Details/Restrictions: Run of site. IAB units only, ROS on site (no targeting), NBC Universal gets to approve clients to abide with site sold exclusivities. Available January-December.
Buy Now NYTimes.com Rate: $50,000
Details/Restrictions: Run of site. Available January - December. Must be from an advertiser that has not run on NYTimes.com in 2009 or 2008, and does not have a pending campaign on the site.
Buy Now People.com Rate: $50,000
Details/Restrictions: Run of site. 4.5 million impressions. Combination of 728x90 and 300x250. Cannot run in Q4.
Buy Now TV Guide Rate: $50,000
Details/Restrictions: Run of site. Exact timing and placement pending availability. Available January-December.
Buy Now USA Today Rate: $50,000
Details/Restrictions: Run of site. Available January - December.
Buy Now WhitePages.com Rate: $25,000
Details/Restrictions: Run of site. Available January - December.
Buy Now Zillow.com Rate: $20,000
Details/Restrictions: 300x250, IAB standard specs (any audio to be user initiated). Available January - December.

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