Chief Creative Officer
As chief creative officer (and one of the few industry women at the very top), Colleen leads theeight-office global network of W+K alongside President Dave Luhr, COO Neil Christie, and co-Chief Creative Officer Susan Hoffman. For more than three decades, the fiercely independent shop has been telling beautiful, provocative stories and setting the bar for creativity. Colleen is leading the vision for the agency's future, where one avenue of evolution and growth will be defined by a deeper, more extensive set of creative chops. Colleen has been instrumental in establishing the first of many more proof-points that W+K is a culture for all kinds of creative people, including the rise of our creative technology group, The Lodge (which recently created this robot and an AI-driven Slack bot), and a content publishing group.
Colleen joined the agency in 2013, and became partner in 2014. In May of 2017, she was named one of Fast Company's 100 Most Creative People in Business, a testament to her creative commitment in leadership.
Before W+K, Colleen founded Socialistic, a social media content and design shop, where she served as chief creative officer and CEO. While at Socialistic, she won coveted accounts Red Bull and Fast Company, two of the leading content marketers in the world, and also led work for Showtime and General Electric.
Prior to founding Socialistic, Colleen was the first chief digital officer for TBWA Worldwide, setting the network’s global digital strategy and leading digital efforts for Adidas and Pepsi. Her career has also included the roles of chief experience officer at JWT New York and chief creative officer at Organic, where she led creative on Chrysler, Jeep and Dodge.
She is currently based in New York, and spends time throughout the year in all eight W+K offices.