Marnie Kain Cacossa
Managing Director, Saatchi & Saatchi
“One tip is to always be prepared. I love the old adage, ‘Luck is what happens when preparation meets opportunity.’ Some good books to read are Outliers by Malcolm Gladwell or Start With The Answer by Bob Seelert.”
Marnie leads the JCPenney business and oversees the retail group at Saatchi’s flagship New York office. Spanning 20+ years, Marnie has also led successful campaigns for JM Smucker, Procter and Gamble, Carnival Cruise Lines and Wendy's among others. From the iconic Folger's "Best part of Wakin' Up," to the award-winning Dawn "Saving Wildlife" cause platform, to JCPenney's "We Make It Affordable, You Make It Yours"--Marnie has been at the forefront of big ideas that get results. Additionally she has been an architect of Saatchi's brand navigation practice, working across agency disciplines and partners to customize collaboration models.
Marnie is a recognized leader in the advertising community. In 1994 she served as president of the Miami chapter of the American Advertising Federation and has recently served on the board of directors of the NY Ad Club. She also speaks on behalf of the Advertising Education Foundation, Rutgers Executive Women’s Leadership Program and the American Advertising Federation.
Marnie graduated from University of Florida with a degree in Journalism and Business. She lives in New York City with her husband Anthony and 4-year old daughter Sienna.