As the new TV season gets underway, there were some surprising results in the Twittersphere recorded by ratings service Nielsen. ABC's Dancing With the Stars topped this week's Nielsen Twitter ratings and produced some extremely nasty tweets about Olympic hurdler Lolo Jones, who lost her bid to move forward in the competition with dance partner Keo Motsepe. The pair called themselves Team LoKeMotion, but their cha-cha was less than poetry in motion, and judges eliminated the pair in the first round of the show. Jones was shaken up by the loss. In an interview with Good Morning America, she blamed miscues for her missteps and said she felt rushed and anxious during the performance. "I was having a hard time breathing backstage and trying not to cry. I don't even remember anybody dancing that night, and I really regret that. I wish I could just smile,” adding that she felt bad for letting her partner down. Jones may have been contrite, but some sample tweets from TMZ about her performance were less than kind. The celebrity gossip site asked its followers if they thought Jones took her loss too hard. @TMZ Ya think everyone has already moved on and she is still on it. Move on Lolo it's ok u can't dance — dean leppi (@DLeppi) September 21, 2014 @TMZ She is a LOSER everything she tries she loses at so she should be used to it. — CHERRYBABY (@SherryLHoward) September 21, 2014 @TMZ Yes. If anyone sees her dad, tell him to pay more attention to his kids. — Jason Watkins (@JPantsdotcom) September 21, 2014 Nielsen said the dance competition led the top 10 with 202,000 event-related tweets that were seen by a unique audience of 2.9 million people who received at least one Twitter impression about the show. VH1's Love and Hip Hop: Hollywood finished in a strong second place in the Nielsen Series and Specials category for last week, more than doubling the No. 1 show in event-related tweets with 540,000 and accruing about 2.5 million unique Twitter impressions. The soapy reality show follows the ups and downs of hip hop artists trying to make it in Tinseltown. The #LHHH tweets were just as campy as the show, many of them commenting on facial reaction shots. The face you make when you regret meeting with the baby's mama! #LHHH pic.twitter.com/tqRd2hWqzd — Love & Hip Hop (@LoveHipHopVH1) September 23, 2014 The "ohhh, wait you ain't writing me a check" face! #LHHH pic.twitter.com/C72r4vDBMT — Love & Hip Hop (@LoveHipHopVH1) September 23, 2014
In a move to bolster the Cadillac brand amid competition from European luxury rivals such as BMW, Jaguar and Mercedes, General Motors said it will open a new global headquarters in New York City in 2015. "We are very proud of our Detroit roots and heritage, and the majority of the Cadillac workforce will remain in Michigan," said Johan de Nysschen, who was named Cadillac’s president last month. "But there is no city in the world where the inhabitants are more immersed in a premium lifestyle than in New York. Establishing our new global headquarters in SoHo places Cadillac at the epicenter of sophisticated living. It allows our team to share experiences with premium-brand consumers and develop attitudes in common with our audience." In addition, GM will establish the Cadillac brand as a separate business unit within the company. “Cadillac’s mission is to reinstate the brand to a pre-eminent position among global luxury brands, a bold challenge requiring a distinct and focused new organization,” explained Dan Ammann, GM’s president. “More than a division or brand, Cadillac is becoming a center of excellence for our company.” The announcement comes just a day after James Bunnell was named as the new vice president of sales for Cadillac. The Cadillac brand has also been shaking up its ad agency roster, dissolving the Rogue group formed in June 2013 specifically to handle Cadillac’s creative business. Sales for the brand fell 18 percent in August, and Cadillac has seen losses in five out of the first eight months of the year. Cadillac’s new SoHo headquarters will include event space, as well as offices for staff members who relocate. The company is still determining which positions will move to the NYC headquarters, and which will remain in Michigan and elsewhere around the world. Company officials thanked New York Gov. Andrew Cuomo for his active support of and involvement in establishing the new headquarters. Cuomo said of the move: "As the media and advertising capital of the world, New York is the ideal location for Cadillac to move its marketing operations to enhance their brand and spur future growth."
Most days, marketing feels like a field drowning in trite tactics and rehashed ideas. Finding the truly innovative gems can be a challenge, which is why we at Adweek created the Project Isaac Awards. This week, in addition to featuring the newest crop of winners in our magazine, we're also giving you a chance to talk to them directly (along with hundreds of other marketing and media pros) at our weekly #AdweekChat. From 2 to 3 p.m. ET on Wednesday, Sept. 24, we'll be hosting a lively conversation about the importance of invention and pushing the edges of creative technology. • Winston Binch, partner and chief digital officer, Deutsch L.A. (Project Isaac judge) • Cindy Gallop • Ari Lewine • Luke Robert Mason • Tribeca Film Institute • George Ward • Lauren Melcher • Humberto Polar, • Kean University • Isobar U.S. 1. Make sure you're following @Adweek on Twitter. 2. Log in to Twitter around 2 p.m. ET (11 a.m. PT) on Wednesday. 3. Watch for questions being posted by @Adweek and jump in with your own responses. Use the #adweekchat hashtag in each post to ensure you'll be part of the conversation.