NASA's Earth-to-audience message on its Instagram page is leading governmental agency efforts to reach online viewers this week. The aeronautics and aerospace research group's time lapse video of our planet was liked more than 64,000 times and had an average audience engagement rate of 4.19 percent. This may be the start of a time lapse video race, especially since Instagram's newest app Hyperlapse, which it unveiled this week, will allows users to easily condense lengthy film projects for short attention spans. In other news, the ice bucket challenge is still in full swing online. Viewers enjoyed Victoria's Secret, Topshop and Nike's contributions to the cause. But, to have ultimate branded Instagram success, it seems you just have to be Justin Bieber. A clip of the star shaving off his ratty mustache garnered more than 726,000 likes and upward of 45,000 comments.
Vice has sold 10 percent of its company to A&E Networks for $250 million, a Vice representative confirmed to Adweek on Friday. The terms of the deal gives the millennial-oriented publication a valuation of $2.5 billion. Just last year when 20th Century Fox bought 5 percent of the company, it only been given a price tag of $1.4 billion. The Brooklyn-based company had been rumored in June to be working out a deal with Time Warner for the cable giant buy a majority stake. However, several sources on Friday said those negociations went south, with the New York Times saying that the valuation of the company was the sticking factor. The Hollywood Reporter reported that the publication had also been in talks with Glen Beck's The Blaze.
Consumers who are suing Google for allegedly snooping on their WiFi transmissions shouldn't receive a "windfall" for failing to secure their networks. Google filed its papers -- an official "answer"
to the 2010 wiretapping lawsuit -- several weeks after the U.S. Supreme Court refused to hear the company's appeal of an earlier decision allowing the case to proceed.
Havas revenue increased 2.7% to $1.14 billion for the first half of 2014, compared with the first half of last year, boosted by a 7.9% increase in the second quarter, the agency holding company said today. Organic growth, excluding the effects of events such as acquisitions, was 5.7% in the first six months of the year, compared to just 0.5% growth in the same period in 2013.Net new business in the first half was $1.7 billion, and income from core operations was $151.1 million, up 4.5% from the half a year earlier. The company said its income from operations margin was 13.2%, roughly unchanged from 13.1% in the first half of 2013.Operating income was $139.3 million in the half, up 3.9%, the company said.Continue reading at AdAge.com