Air New Zealand’s quirky "The Most Epic Safety Video Ever Made" marks the airline’s latest go at enlisting characters from J.R.R. Tolkien’s The Hobbit to spoof the stuffy in-flight safety video. The four-minute video—which grabs the No. 3 spot on this week’s Adweek/VidIQ top branded video chart—follows a pair of Hobbit fans as they are transported into scenes from the trilogy while on an airplane. For example, when one loses a gold ring (similar to the one featured in The Hobbit), he is instructed to inflate his lift vest before bungee jumping off of a bridge to recover it. Elijah Wood and Peter Jackson make appearances, too. Jackson reminds passengers when "it’s time to store all electronic devices" as he sits in an airplane seat at the top of a hill. Meanwhile, Wood thanks passengers for picking Air New Zealand to fly on. "May your path always be guided by the light of the stars, and may the future bestow upon you all the happiness and adventure our Middle Earth has to offer," Wood says. Air New Zealand ran a similar Hobbit-themed commercial in 2012. In that ad, the entire experience took place on the plane. Elsewhere, Beats by Dre’s LeBron Re-Established spot also makes this week’s chart in time for his return to the Cleveland Cavaliers. Coke’s real-life take on mobile gaming and GoPro’s latest videos also continue to keep YouTuber viewers’ attention. Check out this week’s full chart in the interactive infographic below, powered by VidIQ. NOTE: Adweek's VideoWatch Chart, powered by VidIQ, reveals the Top 10 Branded Web Videos on YouTube every week. The chart tracks more than just pure views, as VidIQ incorporates sharing data from Facebook, Twitter and YouTube, among other data sources, in an effort to measure true engagement. Every video is also ranked with VidIQ’s proprietary Score, which helps judge the likelihood of a video being promoted in YouTube Related Videos, Search and Recommended Videos.
Jerome Jarre posted video of his in-flight Speedo fiasco on YouTube today showing why he was detained in Miami after a flight this week. Jarre, who became "social media famous" on Vine and translated that popularity to Snapchat and now YouTube, has been having a brilliantly public—if not orchestrated—meltdown of sorts. Last week, he walked out on his ad agency, appearing to reject a $1 million sponsorship deal. Then this week, he started tweeting from a Mexico to Miami flight that he had gone too far with a stunt and would be arrested once the plane landed. The international incident became worldwide news and trended on Twitter when he implored his fans to tweet with the hashtag #americanairlineschillout. Jarre appeared to be in trouble for one of many stunts he has filmed on planes. He stripped down to a Speedo, wore an inflatable turtle and strutted around the cabin. Then he tweeted and sent a Snapchat message saying he was about to be arrested. He was detained at the airport in Miami, the BBC confirmed. "Speedos may look good at the beach, but no one wants to see them dancing around the ailse at 35,000 feet," American Airlines said in a statement to the BBC. Jarre, who is a protégé and partner of social media marketer Gary Vaynerchuk, was featured on the cover of Adweek's social media issue last month. Ironically, after saying last week he was done marketing in his social media videos, Jarre's in-flight prank ganrered plenty of attention for American Airlines.
Apparently people of the female persuasion are performing far better than men on almost all effective leadership key attributes. So says the annual Ketchum Leadership Communication Monitor, which
polled 6,509 people in 13 countries for their views on effective leadership, effective communication, and the link between the two.
Online compliance company DoubleVerify has wrongly classified FilmOn as a copyright infringer and adult-content distributor, the streaming video company alleges in a new lawsuit. FilmOn, backed by
billionaire Alki David, says in a complaint filed this week that DoubleVerify's "false and disparaging" reports have harmed its relationships with advertisers.