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- EXPERT INSIGHTS
"In today's world, you need a balance of talent that understand how to help a brand find their voice to the consumer through all forms of content, and talent that is versed in data and technology, to most efficiently, and effectively deliver that content to the right person in the most contextual, relevant and respectful way" - Kris Magel, President, Initiative U.S.
"As our industry becomes more quantitative it is important that our current and future leaders across all disciplines...media, creative, client, publisher...become comfortable with using data to deliver and measure the content we create:". - Seth Delaire, VP Global Ad Sales, Amazon Media Group
"It is important that the Ad Club raise this topic for discussion to allow all constituents to engage in active discussion and debate, which in turn will help each form/solidify/adjust their current practices" - Audrey Siegel, Director, Managing Partner, Assembly