The Diversity committee exists to promote and nurture diversity throughout the industry.
The Diversity committee takes a two-pronged approach to achieve this goal. The first is through educational programs to encourage agencies to recruit more minorities and support minority college students in pursuing an advertising career. Secondly, the committee developed "The Changing Face of Advertising" series in response to the growing constituency of marketers and advertisers involved in minority issues and advertising; the series reflects their commitment to minority employment and the work that speaks to those audiences.
The AD Club is also proud to announce its involvement in AdColor, a dynamic new industry-wide initiative to support the growth of diversity in advertising. The coalition includes: The 4A's, Arnold Worldwide, The ARF, ANA and Reed Smith.
The Membership committee works to support the Club's mission to reach to a wide variety of executives, from juniors to seniors, in all areas of media, corporate and agency environments.
The Membership committee conceptualizes and helps implement specific ways to continually provide added-value benefits for existing members and for attracting new members. The committee has also been integrally involved in working on the branding initiatives for the Club to strengthen awareness of who we are and to consistently extend our marketing message.
MEDIACTION was developed more than ten years ago to help fund The Club's student educational outreach efforts.
The MEDIACTION committee is charged with securing advertising pages as donations and helps to sell those pages to agencies and clients. Each year, MEDIACTION donations are used to aid educational efforts, including scholarships, grants and internships for undergraduate level students majoring in advertising related course work at 21 different colleges. The AD Club has helped more than 700 students, contributing more than $1.5 million dollars towards their education.
The PROGRAMS committee evaluates the industry's hottest, most provocative topics, develops our program agenda and helps coordinate the reach-out to thought leaders as panelists.
The PROGRAMS committee is one of our most critical committees, central to the Club's core mission: establishing events that allow for education, networking and socializing for both members and non-members. The Program committee considers newsworthy subjects, evaluates the interest level of our many members, analyzes the profitability factor of an event, and taps into resources for speakers and securing sponsors.
The MAGAZINE DAY committee brings together the media community to support and celebrate the power of print and its evolving role in the media mix.
In partnership with the MPA, The Magazine Day committee is responsible for planning all content for this half-day event, bringing together the media community to support and celebrate the power of print and its evolving role in the media mix. The day consists of: general sessions highlighting top of mind issues; invigorating, popular breakout sessions; "The EXPO," an energetic, high traffic, trade show with 30+ exhibitors displaying more than 200 titles; and the luncheon, where past keynote speakers have included John Costello, The Home Depot; Mark Whittaker, Editor, Newsweek; and Michael Clinton, Executive Vice President/Chief Marketing Officer/Publishing Director, Hearst Magazines.
The ANDY Awards committee is charged with honoring creativity in advertising throughout the world
The ANDY Awards were established in 1964 by The ADVERTISING Club. The goal of the competition is to honor creativity in advertising throughout the world, recognize the contributions of individuals and companies who create the work and encourage raising the standards of craftsmanship in the industry. The ANDY Awards committee is charged with increasing the visibility of the show in the international creative community, identifying corporate partners for sponsor opportunities and ensuring that we represent the changing landscape of the business.