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Field Marketing Manager - New York Metro

Organization: Dunkin' Brands
Date Posted: 6/23/2015
City: New York Metro Area
Location: New York
Country: United States
Primary Category: Misc
Type of Position: Full-Time
Education Requirement: Bachelor's
Experience Requirement: 5-10 years

Description & Details

Field Marketing Manager - New York Metro

Dunkin' Brands / Dunkin' Donuts / Baskin- Robbins

Dunkin’ Brands, Inc. is a premier quick service restaurant franchisor with a leading position in the coffee, bakery and ice cream segments of the QSR category. With more than 16,000 points of distribution in54 countries, and approximately 150 years of combined history, our brands are two of the most loved around the world.

Dunkin’ Donuts –the largest coffee and baked goods restaurant in the world, with loyal customers in 30 countries.

Baskin-Robbins – the world's largest hard serve ice cream franchise.


For more information, please visit

We are currently seeking a Field Marketing Manager- New York Metro DMA to join the Dunkin'Brandsteam!

PURPOSE: Drive comp sales and achieve Brand objectives via local strategy development, national strategy implementation, tactical program execution and cross-functional communication/alignment

The FMM – New York DMA will create and recommend marketing strategies, develop sales building programs, and manage the alignment with franchisees and market teams. Will incorporating both national program strategic imperatives and local needs to drive sales and profitable growth.


The primary accountabilitiesfor this position include:


  • Understand the local market conditions and their potential marketing value to protect the current and create new market share.
  • Gain franchisee and market team alignment on local and national marketing programs to ensure participation in the marketing initiatives at the store level.
  • Identify, develop, and implement local programs that supplement national activities in order to achieve sales and profit targets and build the brand.
  • Understand brand strategies and incorporate them into the local brand plans.
  • Plan, manage, and administer the market ad fund (budget).
  • Combine local and national needs into market specific plans (LMAPs, regional, or LSM), including local budgets.
  • Gain operational alignment on the brand programs by working together with the Brand Market Team and district level franchisees so that national programs are successfully implemented.
  • Suggest appropriate national local store market (LSM) programs, tactics, and tools. Work directly with franchisees to develop plans to drive sales at the local store level.
  • As a cross-functional team member, provide input and influence the programs and develop local market reinforcement options.


Project Team Member


  • Participate in the initiation and planning phases by gathering project data and requirements and providing input on project activities and timing.
  • Utilize project management tools and disciplines to complete project assignments and meet deadlines.
  • Help identify and resolve project–related risks and issues.
  • Participate in the evaluation of the project by giving input for post-project evaluations and lessons learned.

Project Manager


  • Primary responsibility for the planning, execution and evaluation of the DMA projects.
  • Select, direct and provide coaching and feedback to the project team.
  • Monitor and report project status to the team, sponsors and leadership.
  • Ensure project deliverables are completed, with quality, in a timely manner.
  • Lead project evaluation and close.


Works closely with:

  • Franchisee leaders to get input and gain alignment on national and local programs
  • Franchisees to communicate and implement national and local programs
  • Brand Management to help design, refine, and gain clarity on national and local marketing programs to be most effective in the given geographic area
  • Advertising media and the ad agency to construct the most appropriate media plan and execute media buys
  • Operations team at the regional team level to construct and implement the most effective market-based plan
  • Finance to plan, manage, and administer the market Ad Fund.
  • Other Field Marketing Managers (Regional, DMA, and LSM) to develop and implement regional and market programs
  • National LSM team to develop LSM programs, tactics, and tools [LSM only]
  • Local public relations and promotional agencies to develop and implement PR and promotion plans


Job Requirements



The qualifications for this position include, but are not limited to the following:

  • Bachelor’s degree
  • At least 5 experience in marketing, promotional agencies and/or retail brand management.
  • Very strong communication skills including written, verbal and presentation
  • Strong traditional retail marketing experience, including marketing within the digital space (social media)
  • Working knowledge of the NY Metro DMA and QSR marketing industry preferred
  • Strategic and tactical marketing experience for quick service food concepts preferred
  • Professional and proactive approach to Marketing with creative problem solving skills
  • Strong computer skills – MS Word, Excel and PowerPoint


Additional Details



This is field-based position (Home Office).The position will also require occasional travel (plan, train or car) As partof the benefit package a Company Vehicle is provided.Ø Candidate must reside within the Metro NY DMA (New York, New Jersey and Fairfield County CT.)


How to Apply / Contact

Apply online at or send your resume to and mention The AD Club job board.

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