BBDO is one of the three main networks in Omnicom's portfolio. The group has long held a commanding position as one of the world's most prestigious networks, with 287 offices in 79 countries. It has ranked for several years as one of the top two advertising agencies in the US, and its international subsidiaries - for example the UK's AMV BBDO, Germany's BBDO Gruppe and Australia's Clemenger BBDO - are also among the leaders in their local markets.
The agency is widely admired for the quality of its creative work, and regularly features among the winners in advertising festivals around the globe. Between 1920 and the late 1940s, the guiding light for what was then Batten Barton Durstine & Osborn, was Bruce Barton, widely considered to be one of the greatest admen of his era.