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2011 Financial Advertising: Balancing the Brand While Driving Product Demand

Part of the USA TODAY Breakfast Series

Thursday, June 9, 2011

Harmonie Club

Top financial marketers addressed the following discussion points:

  • How marketers rebuild consumers' trust, while at the same time acquire new customers
  • What innovative platforms these marketers are using to reach their "on-the-go" consumer
  • How technology is changing the way financial services are being delivered to customers
  • What other non-traditional ways they plan to reach their consumers (i.e. sponsorships, etc.)

 

PANELISTS:

RICK JAROS, SVP of Digital Marketing and eBusiness, HSBC

BOB O'LEARY, Head of Global Marketing, CITI

JIM SPEROS, EVP & CMO, Fidelity

DEBORAH VAN VALKENBURGH, SVP, Director of Brand Management, Marketing Services and Interactive Marketing, PNC Financial Services Group

 

MODERATOR:

SANDRA BLOCK, USA TODAY

 

EVENT CHAIRS:

MAUREEN CONSAVAGE, USA TODAY

JOANNE DAVIS, Joanne Davis Consulting

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