Did you know that the most influential consumers:
Make up 21% of the population and earn over $100,000 a year?
Spend up to 34 hours a week online following their passions?
Make up 70% of the spending power in the United States?
So how does an advertiser reach these influentials as they take time our of their busy schedules to peruse sites that appeal to their passions?
On June 15th, a top-notch panel of experts provided insight to this question, and Martini Media unveiled new research called "Share of Heart" centered around influentials online and how they engage inside o fthe long tail.
JORDAN BITTERMAN, SVP, Digitas
KEN BRACHT, Communications Manager, Land Rover
JACK MYERS, Media Economist, Chairman, Media Advisory Group
ADAM CHANDLER, Chief Revenue Officer, Martini Media
Research was presented by Michele Madansky, Ph.D.