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Who is Rising Above the Noise in the Travel Marketplace?

Part of the USA TODAY Breakfast Series

Wednesday, July 20, 2011

Harmonie Club

Event Sponsors:

http://www.usatoday.com

In the world of travel, it's no longer just specific airlines, hotels, cruise lines or train companies marketing themselves.  There are dozens of travel sites, apps, and vendors adding to the noise surrounding how to book and navigate your trip. 

Our panel addressed who is making their mark in an overly saturdated marketplace.  How does a client work with new vendors to catch the attention of overly inundated customers who really just want to get going?

 

PANELISTS:

TOM GARTLAND, EVP Sales Marketing & Consumer Care, Avis Budget

PAUL GOULD, Director of Sales & Marketing, Six Flags Great Adventure, Wild Safari, & Hurricane Harbor

AMY HILES MAYNARD, Vice President, Norwegian Cruise Lines

STEPHANIE RETCHO, Vice President, Brand Marketing, Kayak

GAIL REISMAN, Senior Director National Advertising and Marketing Programs, Amtrak

 

MODERATOR:

VICTORIA BORTON, General Manager, Travel, USA TODAY

 

EVENT CHAIRS:

LAUREN HOGAN, USA TODAY

MARIE MASON, USA TODAY


 

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