In the world of travel, it's no longer just specific airlines, hotels, cruise lines or train companies marketing themselves. There are dozens of travel sites, apps, and vendors adding to the noise surrounding how to book and navigate your trip.
Our panel addressed who is making their mark in an overly saturdated marketplace. How does a client work with new vendors to catch the attention of overly inundated customers who really just want to get going?
TOM GARTLAND, EVP Sales Marketing & Consumer Care, Avis Budget
PAUL GOULD, Director of Sales & Marketing, Six Flags Great Adventure, Wild Safari, & Hurricane Harbor
AMY HILES MAYNARD, Vice President, Norwegian Cruise Lines
STEPHANIE RETCHO, Vice President, Brand Marketing, Kayak
GAIL REISMAN, Senior Director National Advertising and Marketing Programs, Amtrak
VICTORIA BORTON, General Manager, Travel, USA TODAY
LAUREN HOGAN, USA TODAY
MARIE MASON, USA TODAY