Grey Worldwide operates as an advertising agency. It provides brand ideas and strategies, brand planning, creative development, and production services. The company was formerly known as Grey Advertising and changed its name in April 2000. The company operates in North America, Europe, Middle East and Africa, Asia-Pacific, and Latin America. Grey Worldwide is headquartered in New York, New York. The company has additional offices in Atlanta, Georgia; Los Angeles and San Francisco, California; and Toronto and Vancouver, Canada. Grey Worldwide operates as a subsidiary of Grey Global Group Inc.