McCann Erickson's original philosophy, its origins from the H.K. McCann Company, is "Truth Well Told." Then, as now, the agency adhered to a policy of:
- ethics and good reputation as the bases for successful business.
- strategic insights as the basis of effective creativity.
- a multi-office network as the basis for serving blue-chip clients most productively.
- focus on powerful selling ideas and vibrant creativity in advertising.
To deliver on this policy in the 21st century, in 1997 McCann Worldgroup was created. By instilling consistent values and ever sharper strategic tools, creative benchmarks and collaboration amongst all of its marketing communications companies -- McCann Erickson, Universal McCann, MRM Worldwide, Momentum, McCann Healthcare Worldwide, Weber Shandwick, and FutureBrand -- McCann worldgroup has vaulted into best-in-class global leadership in every marketing discipline and region for its clients.