SVP Sales, East Region, AOL
Brad Elders joined AOL in 2012 as Senior Vice President, East Coast Sales. In this role, he oversees sales, account management and marketing on the East Coast and is responsible for building advertising solutions for major advertisers in New York, Boston, Atlanta, and across the eastern seaboard.
With over 20 years of experience in media, Elders most recently served as Senior Vice President, Sales at Function(x), where he was responsible for developing the go-to-market strategy and building a national sales team to support Viggle, the company’s recently launched Social Television Platform. Prior to Function(x), Elders served as the Vice President of Video Sales for AOL , through AOL ’s acquisition of 5min Media in September 2010. Prior to that role, Elders served as the Chief Operating Officer of TidalTV, a video advertising start-up, and also served as the SVP of North American sales for IPTV provider Joost. Earlier on in his career, Elders ran national sales for Massive Incorporated, a video game advertising pioneer (acquired by Microsoft) and built and led a new business development team at MTV Networks whose core mission was to diversify MTV's advertising business.
Elders is a frequent industry speaker on topics that include online video and emerging media platform monetization. He holds a Bachelor of Arts in History from Dartmouth College and resides in Darien, CT with his wife and three children.